راهنمای هنرمند خوب برای بازاریابی و خودتبلیغی: تکنیک‌های نوآورانه برای ساختن حرفه‌تان به عنوان یک هنرمند

In this best-selling guide—now completely revised and expanded to cover digital resources—an internationally acclaimed artist reveals his guerilla tactics for using the media to build a successful art career.Filled with innovative tips and advice for the fine artist on a budget, The Fine Artist’s Guide to Marketing and Self-Promotion teaches you how to function as your own press agent. Also help create attention grabbing publicity videos, press releases, e-mails, exhibit and publish your work in magazines and newspapers; assemble grant proposals; write effective r?sum?s; use slides, CDs, Web sites, and other photographic and digital reproductions to get your work into the public eye, also to qualify for arts-in-education residencies and artists’ communities. This updated book also features extensive listings of organizations, services, publications, and other vital resources, along with in-depth profiles of successful artists who have developed effective techniques for marketing and promoting their work. If you’re ready to take charge of your art career, you can’t afford to be without the information contained in this handy guide.

With an emphasis on which strategies for self-promotion and marketing work and which don't, this detailed and practical guide explains ingenious and innovative ways in which fine artists can become visible and establish a reputation, even on a small budget. Coverage includes how to find corporate support, grants, and other funding.

Library Journal

These two new books guide the novice through the often painstaking but rewarding process of self-promotion. Vitali has successfully made a living from his art since 1979. Here he provides a comprehensive approach to organizing and building an art career. He includes information on everything from producing your own high-quality promotional slides to the best places to park when delivering a work in New York City. He offers tips on grant writing and working with the media for maximum exposure. Although the annual Artist's and Graphic Designer's Market and Photographer's Market are still more comprehensive references, there should be room on the shelf for Vitali's amazingly detailed and practical guide. President of a publishing services, product development, and licensing consulting firm, Moore describes strategies for success mainly in the commercial world of greeting cards and gift wrap. She gives advice on analyzing the market to discover what is most likely to sell to manufacturers and the general public. Negotiations of license agreements and the pros and cons of hiring a licensing agent are discussed. The second half of the book provides samples of various work-for-hire, license, and agent agreements. For licensing information in a concise form, libraries may want to stick with Caryn R. Leland's Licensing Art & Design (Allworth, 1995); the only advantages of Moore's book are additional sample agreements and a chance to see things more from the giftware manufacturer's viewpoint.Judith Lesso, West Virginia Univ. Libs., Morgantown

In this best-selling guide, now completely revised and expanded to cover digital resources, an internationally acclaimed artist reveals his guerilla tactics for using the media to build a successful art career. Filled with innovative tips and advice for the fine artist on a budget, The Fine Artist's Guide to Marketing and Self-Promotion teaches you how to function as your own press agent. Learn how to create attention grabbing publicity videos, press releases, and e-mails; exhibit and publish your work in magazines and newspapers; assemble grant proposals; write effective rsums; use slides, CDs, Web sites, and other photographic and digital reproductions to get your work into the public eye, and how to qualify for arts-in-education residencies and artists communities. This updated book also features extensive listings of organizations, services, publications, and other vital resources, along with in-depth profiles of successful artists who have developed effective techniques for marketing and promoting their work. If youre ready to take charge of your art career, you cant afford to be without the information contained in this handy guide. Offering advice on how artists can gain maximum exposure for their work at minimal cost, this guide provides strategies for developing their reputations and increasing their work's value. In this guide, now revised to cover digital resources, a successful artist reveals his guerrilla tactics for building an art career through the intelligent and masterful use of the media. Readers will learn to create publicity videos and press releases likely to draw media attention to art events; use colour slides and other photographic reproductions to get their work into the public eye; maintain copyrights; assemble proposals, grants, articles, and CVs; exhibit and publish work in the US and Europe; attain eligibility for arts-in-education residencies; and function as their own press agents. This volume offers money-saving tips on where to stay and how to get around when travelling in the US and abroad, and how to seek help in bolstering one's art career. Also offered are listings of exhibitions, organizations, services, publications, and other vital resources for artists. Annotation. Offering advice on how artists can gain maximum exposure for their work atinimal cost, this guide provides strategies for developing their reputationsnd increasing their work's value. In this guide, now revised to coverigital resources, a successful artist reveals his guerrilla tactics foruilding an art career through the intelligent and masterful use of the media.eaders will learn to create publicity videos and press releases likely toraw media attention to art events; use colour slides and other photographiceproductions to get their work into the public eye; maintain copyrights;ssemble proposals, grants, articles, and CVs; exhibit and publish work inhe US and Europe; attain eligibility for arts-in-education residencies; andunction as their own press agents.;This volume offers money-saving tips onhere to stay and how to get around when travelling in the US and abroad, andow to seek help in bolstering one's art career. Also offered are listings ofxhibitions, organizations, services, publications, and other vital resourcesor artists Filled with innovative tips and advice for the fine artist on a budget, The Fine Artist's Guide to Marketing and Self-Promotion teaches you how to function as your own press agent. Learn how to create attention grabbing publicity videos, press releases, and e-mails; exhibit and publish your work in magazines and newspapers; assemble grant proposals; write effective résumés; use slides, CDs, Web sites, and other photographic and digital reproductions to get your work into the public eye, and how to qualify for arts-in-education residencies and artists'communities.This updated book also features extensive listings of organizations, services, publications, and other vital resources, along with in-depth profiles of successful artists who have developed effective techniques for marketing and promoting their work. If you're ready to take charge of your art career, you can't afford to be without the information contained in this handy guide. Table of Contents......Page 6 Describing and Documenting Your Work: Writing, Photography, and the Digital Revolution......Page 18 Editorial and Advertising Publicity: Newspapers, Magazines, and Databases......Page 34 Broadcast Television, Cable, and Radio......Page 62 The Artist as a Small-Business Entrepreneur: Setting Up a Home Office and Negotiating Sales......Page 72 How to Professionally Exhibit Your Art in a Variety of Venues......Page 90 Thirteen Artists’ Profiles......Page 120 Corporate Support for the Arts......Page 156 Grants for Individuals and Special Projects......Page 172 Artists-in-Education......Page 196 Assembling a Résumé, Portfolio, Letters of Recommendation, and Other Helpful Tips......Page 212 Conclusion—Using Potential Resources......Page 224 Digital Resources......Page 228 About the Author......Page 246 Index......Page 248 Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers Unfortunately, in today's world too many people say, "It's all been done before," "There's nothing new," or "It's just a restatement of an earlier idea."