The fine art of success : how learning great art can create great business

You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues. Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on eart; and Paik – Global Groove, innovation through juxtaposition. With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.

You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso?

The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.

Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on eart; and Paik – Global Groove, innovation through juxtaposition.

With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.

Resource Added For The Business Management Program 101023. Resource Added For The Marketing Program 101043, Digital Marketing 311045, And Design And Graphic Technology Program 101117. Madonna : Strategy On The Dance Floor -- Titian : Master And Intruder : Historical Perspectives On Strategic Innovation In The Venetian Art Market Of The 16th Century -- Hirst : The Shark Is Dead -- How To Build Yourself A New Market -- Beuys : Understanding Creativity -- Is Every Manager An Artist? -- Picasso, Van Gogh And Gauguin : Art Lessons For Global Managers -- Koons : Made In Heaven, Produced On Earth : Creative Leadership -- The Art Of Projection -- Paik : Global Groove -- Innovation Through Juxtaposition -- Interview With Gerrit Gohlke, Artnet. Jamie Anderson, Jörg Reckenrich And Martin Kupp. Includes Bibliographical References And Index. Content: Foreword ( Costas Markides). Preface. About the Authors. 1 Madonna Strategy on the Dance Floor. 2 Titian Master and Intruder: Historical Perspectives on Strategic Innovation in the Venetian Art Market of the 16th Century. 3 Hirst The Shark is Dead - How to Build Yourself a New Market. 4 Beuys Understanding Creativity - Is Every Manager an Artist? 5 Picasso, van Gogh & Gauguin Art Lessons for Global Managers. 6 Koons Made in Heaven, Produced on Earth: Creative Leadership - The Art of Projection. 7 Paik Global Groove - Innovation through Juxtaposition. 8 Interview with Gerrit Gohlke, artnet. References. Index.