The fashion designer survival guide : start and run your own fashion business

The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business, foreword by Diane Von Furstenberg. Kaplan Publishing; Exp Rev edition, 2008. The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: How to create a viable business plan. Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity. The best sources for fabric and materials. Navigating the pitfalls of production both at home and abroad. Marketing, branding, and getting the product into the stores and into the customer’s closets. Romancing the press, dressing celebrities, and creative publicity techniques. Producing a runway show that will get results. Качество: конвертация из .epub Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA). The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: How to create a viable business plan Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity The best sources for fabric and materials Navigating the pitfalls of production both at home and abroad Marketing, branding, and getting the product into the stores and into the customer's closets Romancing the press, dressing celebrities, and creative publicity techniques Producing a runway show that will get results If you're going to make it as a fashion designer with your own line or label, you need more than inspiration and creativity -- you also need business know-how. In this book, Mary Gehlhar offers behind-the-scenes advice for independent designers and reveals essential information on where to find financing, as well as how to market, manufacture, and distribute your creations