The Faces of Televisual Media: Teaching, Violence, Selling To Children 2nd Edition (Lea's Communication Series)

This collection offers original, state-of-the-art contributions from leading authorities in children's televisual media. International researchers from communication and psychology provide readers with ready access to current televisual research, trends, and policymaking/political climate issues pertaining to children. This second edition provides a current summary of studies on content, viewing patterns, comprehension, effects, and individual differences in instructional and educational programming, televisual entertainment and violence programming, and televisual advertising to children. Editors Edward L. Palmer and Brian M. Young have structured the volume into three sections examining the "faces" of television: the Teaching (instructional/educational) Face, the Violent Face, and the Selling (advertising) Face. Chapters within each section identify and focus recurrent themes while integrating them topically into a coherent whole. Each area incorporates new technologies and considers their potentials, effects, and future. Subjects featured in the various chapters include: *cross-cultural and historical comparisons with an in-depth perspective on the BBC and other European/Asian televisual media roots, as well as America's formative televisual media roots; *an examination of key differences between developed and developing countries; *implications of emerging instructional/educational media for children's education--addressing both cognitive and multi-ethnic aspects; and * prominent, informed challenge to the prevailing popular view that children are unaffected and unharmed by exposure to media violence. This volume informs ongoing debates across a broad spectrum of current, critical issues, and suggests avenues for future research. It is pertinent and provocative for the most sophisticated scholar in the field, as well as for students in areas of developmental or social psychology, communication, education, sociology, marketing, broadcasting and film, public policy, advertising, and medicine/pediatrics. It is also appropriate for courses in children, media, and society. This Volume Informs Ongoing Debates Across A Broad Spectrum Of Current Critical Issues, And Suggests Avenues For Future Research. It Is Pertinent And Provocative For The Most Sophisticated Scholar In The Field, As Well As For Students In Areas Of Developmental Or Social Psychology, Communication, Education, Sociology, Marketing, Broadcasting And Film, Public Policy, Advertising, And Medicine/pediatrics. It Is Also Appropriate For Courses In Children, Media, And Society.--jacket. The Future Of Televisual Media / Todd Tarpley -- A Short History Of The Window On The World / Robin Moss -- Content Development Of Children's Media / Milton Chen, Valerie Crane -- Educational Televisual Media Effects / June H. Lee, Aletha C. Huston -- The Multicultural Worldview Of Children Through The Lens Of Television / Gordon L. Berry, Joy Keiko Asamen -- Challenges For The Future Of Educational Media / Shalom M. Fisch -- The Violent Face Of Television : Research And Discussion / John P. Murray -- Entertainment Televisual Media : Content Patterns And Themes / Erica Scharrer, George Comstock -- Effects Of Entertainment Televisual Media On Children / Jennings Bryant, J. Alison Bryant -- Regulating Media Violence : Why, How, And By Whom? / Marko M. Skoric, L. Rowell Huesmann -- Children's Future Programming And Media Use Between Entertainment And Education / Peter Vorderer, Ute Ritterfeld -- Advertising History Of Televisual Media / Brian M. Young, Melissa D. Johnson -- Message Content In Advertising To Children / Dale Kunkel, Mary Mcilrath -- Television Advertising And Children : Examining The Intended And Unintended Effects / Charles Atkin, Stacy L. Smith -- Issues And Politics Of Televisual Advertising And Children / Brian M. Young -- Future Faces Of Selling To Children / Sandra L. Calvert -- Realities And Challenges In The Rapidly Changing Televisual Media Landscape / Edward L. Palmer. Edited By Edward L. Palmer, Brian M. Young. Includes Bibliographical References And Indexes. 0805840745......Page 1 Title......Page 4 Copyright......Page 5 Contents......Page 8 PREFACE......Page 10 PART I Setting the Stage and Context......Page 14 CHAPTER 1 Introduction......Page 16 CHAPTER 2 The Future of Televisual Media......Page 42 PART II Instructional/Educational Televisual Media......Page 58 CHAPTER 3 A Short History of the Window on the World......Page 60 CHAPTER 4 Content Development of Children’s Media......Page 74 CHAPTER 5 Educational Televisual Media Effects......Page 104 CHAPTER 6 The Multicultural Worldview of Children Through the Lens of Television......Page 132 CHAPTER 7 Challenges for the Future of Educational Media......Page 153 PART III Entertainment Televisual Media......Page 170 CHAPTER 8 The Violent Face of Television: Research and Discussion......Page 172 CHAPTER 9 Entertainment Televisual Media: Content Patterns and Themes......Page 194 CHAPTER 10 Effects of Entertainment Televisual Media on Children......Page 234 CHAPTER 11 Regulating Media Violence: Why, How, and by Whom?......Page 262 CHAPTER 12 Children’s Future Programming and Media Use Between Entertainment and Education......Page 288 PART IV Selling Televisual Media......Page 314 CHAPTER 13 Advertising History of Televisual Media......Page 316 CHAPTER 14 Message Content in Advertising to Children......Page 342 CHAPTER 15 Television Advertising and Children: Examining the Intended and Unintended Effects......Page 359 CHAPTER 16 Issues and Politics of Televisual Advertising and Children......Page 390 CHAPTER 17 Future Faces of Selling to Children......Page 413 PART V At Closing Curtain......Page 426 CHAPTER 18 Realities and Challenges in the Rapidly Changing Televisual Media Landscape......Page 428 Author Index......Page 448 Subject Index......Page 464 Volume focuses on the effects of television on preschool children & adolescents. For scholars and students in communication, developmental psych, & social psych; and for use in courses focusing on children, media, & society.