The everyday entrepreneur : apply the tripple [i.e. triple] threat of ambition, confidence, and conviction for success on your own terms

A primer for pursuing entrepreneurial ambitions and achieving success Filled with strategies and powerful anecdotes about defining and setting goals and pushing for entrepreneurial success, The Everyday Entrepreneur reveals how readers can apply the ambitions of a go-getter in their own lives, position themselves ahead of the pack, examine how to calculate risk, and understand the mindset necessary to venture forward on their own. Unlike other books on the market, The Everyday Entrepreneur looks at tangible strategies for business owners to build wealth and financial freedom at any age and inspires those who think they may not have what it takes to get out and put plans into action. Filled with valuable lessons about driving business growth and honing your entrepreneurial instincts to the fullest Includes thoughtful interviews of successful individuals from diverse backgrounds The Everyday Entrepreneur imparts meaningful stories and offers a guide to find your own success.

Praise for THE Everyday ENTREPRENEUR

Entrepreneurship. It's not just an idea, it's a lifestyle . . . A mission that can only be accomplished with focus, dedication, thoughtful planning, and above all, passion. Funny, I think I just described Rob Basso . . . Soak in the wisdom that Rob has gathered to share with you. I can't think of a better guy to write this book.-Jeff Hoffman, cofounder, Priceline.com

Rob Basso possesses enough enthusiasm to power the nation's energy grid. Having known Rob for more than a decade, I'm fortunate to be able to tap into his boundless energy and spirit in person. Getting focused and motivated by reading The Everyday Entrepreneur might just be the next best thing.-Jed Morey, Publisher, Long Island Press

I firmly believe that the best way to become more successful in business is by learning from the experiences of others, and the real-world stories in this book enable the reader to do just that. Unlike so many dry business books, Rob Basso has skillfully illustrated his points with entertaining and candid stories about real people and their business knowledge. This book is different-a compelling and instructive read that shouldn't be missed.-Steve Davies, Chief Executive, The Alternative Board®, Nassau

Rob Basso has garnered wide-reaching exposure to diverse businesses in his active and accomplished career of mentoring and supporting leading entrepreneurs. His pragmatic approach and his insightful problem-solving techniques have helped executives navigate through their unique challenges and achieve their goals. As a resource, The Everyday Entrepreneur is the culmination of Basso's best practices to encourage positive results for professionals striving for success.-Nada Marjanovich, Publisher and Editor, Long Island Pulse magazine

A primer for pursuing entrepreneurial ambitions and achieving success

Filled with strategies and powerful anecdotes about defining and setting goals and pushing for entrepreneurial success, The Everyday Entrepreneur reveals how readers can apply the ambitions of a go-getter in their own lives, position themselves ahead of the pack, examine how to calculate risk, and understand the mindset necessary to venture forward on their own.

Unlike other books on the market, The Everyday Entrepreneur looks at tangible strategies for business owners to build wealth and financial freedom at any age and inspires those who think they may not have what it takes to get out and put plans into action.

• Filled with valuable lessons about driving business growth and honing your entrepreneurial instincts to the fullest
• Includes thoughtful interviews of successful individuals from diverse backgrounds

The Everyday Entrepreneur imparts meaningful stories and offers a guide to find your own success.

"A primer for pursuing entrepreneurial ambitions and achieving successFilled with strategies and powerful anecdotes about defining and setting goals and pushing for entrepreneurial success, The Everyday Entrepreneur reveals how readers can apply the ambitions of a go-getter in their own lives, position themselves ahead of the pack, examine how to calculate risk, and understand the mindset necessary to venture forward on their own. Unlike other books on the market, The Everyday Entrepreneur looks at tangible strategies for business owners to build wealth and financial freedom at any age and inspires those who think they may not have what it takes to get out and put plans into action. Filled with valuable lessons about driving business growth and honing your entrepreneurial instincts to the fullest Includes thoughtful interviews of successful individuals from diverse backgrounds The Everyday Entrepreneur imparts meaningful stories and offers a guide to find your own success"-- Provided by publisher BA primer for pursuing entrepreneurial ambitions and achieving success/b Filled with strategies and powerful anecdotes about defining and setting goals and pushing for entrepreneurial success, iThe Everyday Entrepreneur/i reveals how readers can apply the ambitions of a go-getter in their own lives, position themselves ahead of the pack, examine how to calculate risk, and understand the mindset necessary to venture forward on their own. Unlike other books on the market, iThe Everyday Entrepreneur/i looks at tangible strategies for business owners to build wealth and financial freedom at any age and inspires those who think they may not have what it takes to get out and put plans into action.ulliFilled with valuable lessons about driving business growth and honing your entrepreneurial instincts to the fullest/liliIncludes thoughtful interviews of successful individuals from diverse backgrounds/li/ul iThe Everyday Entrepreneur/i imparts meaningful stories and offers a guide to find your own success The Everyday ENTREPRENEUR: APPLY THE TRIPLE THREAT OF AMBITION, CONFIDENCE, AND CONVICTION FOR SUCCESS ON YOUR OWN TERMS......Page 1 Contents......Page 9 Foreword......Page 11 Acknowledgments......Page 15 Introduction......Page 17 1 Lemonade Stands Are Just Too Static......Page 21 2 Take the Blinders Off......Page 37 3 Image and Reputation Matter......Page 55 4 Is That a Leprechaun in Your Pocket, or Are You Just Happy to See Me?......Page 69 5 Foster Bold Dreams, Bolder Actions......Page 85 6 Humble Beginnings......Page 103 7 Diving without a Shark Cage......Page 119 8 Fun with Risks......Page 135 9 The Corporate Game......Page 149 Entrepreneurial Insights......Page 167 Afterword......Page 175 About the Author......Page 177 Index......Page 179 "A primer for pursuing entrepreneurial ambitions and achieving success. Filled with strategies and powerful anecdotes about defining and setting goals and pushing for entrepreneurial success, 'The everyday entrepreneur' reveals how readers can apply the ambitions of a go-getter in their own lives, position themselves ahead of the pack, examine how to calculate risk, and understand the mindset necessary to venture forward on their own"-- Provided by publisher