The Every Day MBA : How to Turn World-class Business Thinking Into Everyday Business Brilliance

'This is an invaluable guide for any manager looking to apply MBA thinking in the real world. Strongly recommended.' Gordon Seabright, Director of the Eden Project 'Packed with insights, tools, tips, cases and know-how, this easy-to-read book will accelerate your ability to deal with challenging management issues. A must for every manager.' Jessica Pryce-Jones, Joint CEO, iOpener Institute for People and Performance 'This fantastic book ​will help you to challenge the mental barriers of the status quo.' Peter Meier, CEO, Kuoni Travel Holding Ltd Transform your career and revolutionise how you work with the very best learning from the world’s leading business schools. Delivering many of the key benefits of a top-notch business education, without the hefty price tag and big time investment, The Every Day MBA will guide, challenge and inspire you to better results, wherever you are in your career. Use the powerful combination of the best business models with your own experience and awareness to quickly develop the same game-changing thinking, tactical behaviours and dynamic strategies that MBA graduates know really work. Find out what it really takes to be a leader in business and use MBA thinking to take your business knowledge and practice to a brilliant new level – today, tomorrow and every day. 'This is an invaluable guide for any manager looking to apply MBA thinking in the real world. Strongly recommended.' Transform your career and revolutionise how you work with the very best learning from the world’s leading business schools. Delivering many of the key benefits of a top-notch business education, without the hefty price tag and big time investment, __The Every Day MBA__ will guide, challenge and inspire you to better results, wherever you are in your career. Use the powerful combination of the best business models with your own experience and awareness to quickly develop the same game-changing thinking, tactical behaviours and dynamic strategies that MBA graduates know really work. Find out what it really takes to be a leader in business and use MBA thinking to take your business knowledge and practice to a brilliant new level – today, tomorrow and every day. Cover 1 Contents 10 List of figures 12 Aknowledgements 13 About the author 16 About this book 17 Introduction 18 Part 1: How to make The Every Day MBA work for you 22 Chapter 1: Management and the MBA 25 Chapter 2: You and your personal development 43 Part 2: Tactical MBA thinking: how to organise resources 62 Chapter 3: Processes and operations 65 Chapter 4: People 83 Chapter 5: Finance 1: accounting 109 Part 3: Strategic MBA thinking: how to manage the big picture 134 Chapter 6: Marketing 138 Chapter 7: Strategy 158 Chapter 8: Finance 2: corporate finance and governance 178 Chapter 9: Global and international business 196 Part 4: Critical MBA thinking: how to master management 216 Chapter 10: Leadership 219 Chapter 11: Corporate reputation, social responsibility and sustainability 241 Chapter 12: Reflective practice: management stripped bare 262 Glossary 274 Index 282