The essentials of business research methods / Joe F. Hair, Jr., Michael J. Page, Niek Brunsveld

In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of __Essentials of Business Research Methods__ explains research methods and analytical techniques for individuals who aren't data scientists. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research, ethical issues, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts. A realistic continuing case used throughout the book, applied research examples, and ethical dilemma mini cases enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including instructors’ manuals, PowerPoint slides, and test banks. In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research, ethical issues, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts. A realistic continuing case used throughout the book, applied research examples, and ethical dilemma mini cases enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including instructors' manuals, PowerPoint slides, and test banks.--Provided by publisher Cover Half Title Title Copyright Contents Preface PART I. INTRODUCTION 1. Business Research for the Twenty-First Century 2. Overview of the Research Process 3. Ethics in Business Research PART II. BEGINNING THE RESEARCH PROCESS 4. Defining the Research Problem and Reviewing the Literature 5. The Nature and Sources of Secondary Business Data 6. Conceptualization and Research Design PART III. SAMPLING AND DATA COLLECTION 7. Sampling Approaches and Considerations 8. Methods of Collecting Primary Data 9. Measurement and Scaling 10. Questionnaire Design PART IV. ANALYSIS AND INTERPRETATION OF DATA 11. Basic Data Analysis for Qualitative Research 12. Basic Data Analysis for Quantitative Research 13. Testing Hypotheses in Quantitative Research 14. Examining Relationships Using Correlation and Regression 15. Other Multivariate Techniques PART V. COMMUNICATING THE RESULTS 16. Reporting and Presenting Research Index The 4th edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. This work provides research techniques for people who aren't data analysts but need to navigate their way through seemingly unlimited data. It offers a straightforward, hands-on approach to the process of gathering and using data to make clear business decisions