The Essential Persona Lifecycle: Your Guide to Building and Using Personas. Your Guide to Building and Using Personas

The Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method of the right one.This book discusses the five phases of persona lifecycle:• Family planning — Basic ideas and a few tools that will help one get organized• Conception and gestation — step-by-step instructions to move from assumptions to completed personas• Birth and maturation — Strategic techniques to get the right information about one's personas out to ones of your teammates at the right time• Adulthood — Specific tools that will ensure that one's personas are used by the right people at the right times and in the right ways during the product development cycle• Lifetime achievement and retirement — Basic ideas and a few tools to help you measure the success of the persona effort and prepare for the next one

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it’s impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are a student or a UX practitioner, if you are developing products that people are intended to use, this book is for you.

*Practical and immediately applicable how-to reference guide for building and using personas – from planning, creating, launching, evaluating, and determining ROI

*Invaluable guide that gives you a quick reference for incorporating personas into a product development process

*Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are a student or a UX practitioner, if you are developing products that people are intended to use, this book is for you. *Practical and immediately applicable how-to reference guide for building and using personas - from planning, creating, launching, evaluating, and determining ROI *Invaluable guide that gives you a quick reference for incorporating personas into a product development process *Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion Content: Front-matter , Pages i,iii Copyright , Page iv Dedication , Page v About the Authors , Page ix Chapter 1 - What are personas? , Pages 1-5 Chapter 2 - The five phases of the persona lifecycle , Pages 7-10 Chapter 3 - Persona family planning , Pages 11-17 Chapter 4 - Persona conception and gestation , Pages 19-80 Chapter 5 - Persona birth and maturation , Pages 81-113 Chapter 6 - Persona adulthood , Pages 115-161 Chapter 7 - Persona lifetime achievement, reuse, and retirement , Pages 163-169 Appendix A - Ad hoc persona example , Pages 171-172 Appendix B - Data-driven persona example , Pages 173-181 Appendix C - Case study: G4K (games 4 kids) kids' web portal , Pages 183-213 Bibliography , Page 215 Index , Pages 217-224 Content: Front-matter, __Pages i,iii__Copyright, __Page iv__Dedication, __Page v__About the Authors, __Page ix__Chapter 1 - What are personas?, __Pages 1-5__Chapter 2 - The five phases of the persona lifecycle, __Pages 7-10__Chapter 3 - Persona family planning, __Pages 11-17__Chapter 4 - Persona conception and gestation, __Pages 19-80__Chapter 5 - Persona birth and maturation, __Pages 81-113__Chapter 6 - Persona adulthood, __Pages 115-161__Chapter 7 - Persona lifetime achievement, reuse, and retirement, __Pages 163-169__Appendix A - Ad hoc persona example, __Pages 171-172__Appendix B - Data-driven persona example, __Pages 173-181__Appendix C - Case study: G4K (games 4 kids) kids' web portal, __Pages 183-213__Bibliography, __Page 215__Index, __Pages 217-224__ The Essential Persona Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona