The Entrepreneur’s Playbook - More than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business

The Entrepreneur’s Playbook - More than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful BusinessWhen failure is not an option.Big new ideas rarely make great businesses . . . Laboring on a business plan can be a waste of time . . . You are going to need dramatically more start-up money than you think you do.Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the book explains how to:Locate sure-bet opportunities for improving products - Get serious about positioning, distributing, and licensing - Find funding - Take calculated risks and minimize failure - And much more.The Entrepreneur's Playbook allows you to become a virtual student: dozens of exercises (which you can submit online for feedback) and hundreds of examples make the learning stick. Why stumble your way to possible failure when you can tap into the best ideas for making your venture work. Why stumble alone on a risky venture on your way to failure when you can tap into the best ideas and minds for increasing your chances for success? Most entrepreneurs have had to learn things the hard way—concepts such as: big ideas rarely make great businesses; laboring on a business plan can be a waste of time; and you will need dramatically more start-up money than you originally thought you did. Lenoard Green, an experienced investor, entrepreneur, and business professor, has encapsulated together all the inside secrets, proven strategies, and mistakes experienced so that you can learn it all beforehand, rather than when all your capital is on the line. Based on his popular Ultimate Entrepreneurship course, The Entrepreneur's Playbook explains how to: Locate sure-bet opportunities for improving products Find funding Take calculated risks and minimize failure Get serious about positioning, distributing, and licensing Stripping away the complexity favored by business schools and the hype of the technology sector, the book reveals eighteen down-to-earth principles and dozens of tactics for every kind of business. Plus, the invaluable instruction available for you is now interactive. Dozens of exercises are given throughout the book that can be submitted online for feedback. Principle 1. Find a marketplace challenge that needs to be solved or improved Principle 2. A better mousetrap is not enough Principle 3. If you ain't passionate about your idea, no one else will be Principle 4. Experiment! Principle 5. If you are not failing (occasionally), you are not aiming high enough Principle 6. Work hard (you'll be amazed at how many people don't) Principle 7. The key entrepreneurial trait : knowing how to spot an opportunity Principle 8. Successful entrepreneurs are not risk-takers, they are calculated risk-takers Principle 9. You, yes, you, must have an advisory board Principle 10. Research the market, narrow the options, act! Principle 11. There is no sense making a mistake unless you can learn from it Principle 12. What is the most effective tool to solve a problem or deal with a crisis? SWOT Principle 13. If it ain't broke, break it, don't be complacent, always improve, always get better Principle 14. Be a mensch Principle 15. Ten steps to take before you make your move into entrepreneurship Principle 16. Secrets, techniques, and strategies of the successful entrepreneurs I have worked with Principle 17. Give back Principle 18. Say thank you. Most entrepreneurs have had to learn things the hard way--concepts such as: big ideas rarely make great businesses; laboring on a business plan can be a waste of time; and you will need dramatically more start-up money than you originally thought you did. But Len Green, an experienced investor, entrepreneur, and business professor, has encapsulated together all the inside secrets, proven strategies, and mistakes experienced so that you can learn it all beforehand, rather than when all your capital is on the line. Based on his popular Ultimate Entrepreneurship course, The Entrepreneur’s Playbook explains how to: Locate sure-bet opportunities for improving products Find funding Take calculated risks and minimize failure Get serious about positioning, distributing, and licensing And more! Plus, the invaluable instruction available for readers is now interactive. Dozens of exercises are given throughout the book that can be submitted online for feedback! Why stumble alone on a risky venture on your way to failure when you can tap into the best ideas and minds for increasing your chances for success? **When failure is not an option.** Big new ideas rarely make great businesses . . . Laboring on a business plan can be a waste of time . . . You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the book explains how to: Locate sure-bet opportunities for improving products - Get serious about positioning, distributing, and licensing - Find funding - Take calculated risks and minimize failure - And much more. __**The Entrepreneur's Playbook**__ allows you to become a virtual student: dozens of exercises (which you can submit online for feedback) and hundreds of examples make the learning stick. Why stumble your way to possible failure when you can tap into the best ideas for making your venture work. "Big new ideas rarely make great businesses . . . Laboring on a business plan can be a waste of time . . . You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the book explains how to: Locate sure-bet opportunities for improving products; get serious about positioning, distributing, and licensing; find funding; take calculated risks and minimize failure; and much more. The Entrepreneur's Playbook allows you to become a virtual student: dozens of exercises (which you can submit online for feedback) and hundreds of examples make the learning stick. Why stumble your way to possible failure when you can tap into the best ideas for making your venture work." -- Publisher's description