The End of Copycat China : The Rise of Creativity, Innovation, and Individualism in Asia

**China's changing course, and sustainable success requires a shift in strategy**__The End of Copycat China__ helps business executives and investors understand how China's economy is shifting from one based on heavy investment to one on services and consumption by providing insight that help shape effective strategy. Drawing from over 50,000 interviews with entrepreneurs, venture capitalists, private equity investors, private Chinese companies, and multinationals, this book describes how Chinese firms are increasingly focused on innovation rather than copying what worked in America and how consumers are evolving with their hopes, dreams and aspirations. China's growth model of the last three decades is becoming increasingly ineffective, as relying on heavy investment and exports is becoming less and less feasible. Fifty percent of China's growth in 2013 stemmed from consumption, the government is establishing a Free Trade zone in Shanghai and ending the dominance of state-owned enterprises. This book provides a roadmap for companies and investors looking to navigate these changes and capture emerging trends, with deep insight and practical guidance on what innovation looks like in the new China. * Survey the development of innovation taking place in China's economy, from an insider's perspective * Consider the changes that must take place to shore up the broken growth model * Examine the consumer trends emerging in the midst of rapid market evolution * Understand how China's rise will impact its neighbors like Japan, Vietnam, Indonesia, and Cambodia China's dramatic shift toward consumption presents a tremendous opportunity for foreign business, but traditional tactics are outdated at best, financially fatal at worst, as local competitors focus on innovation and move up the value chain and as consumers look for new brands and categories to spend money on. New strategies are needed to keep pace with the changing regulatory and consumer environments, and "business as usual" won't get very far. __The End of Copycat China__ is the business guide to this emerging market, with expert guidance from the inside. The End Of Copycat China Helps Business Executives And Investors Understand How China's Economy Is Shifting From One Based On Heavy Investment To One On Services And Consumption By Providing Insight That Help Shape Effective Strategy. Drawing From Over 50,000 Interviews With Entrepreneurs, Venture Capitalists, Private Equity Investors, Private Chinese Companies, And Multinationals, This Book Describes How Chinese Firms Are Increasingly Focused On Innovation Rather Than Copying What Worked In America And How Consumers Are Evolving With Their Hopes, Dreams And Aspirations. China's Growth Model Of The Last Three Decades Is Becoming Increasingly Ineffective, As Relying On Heavy Investment And Exports Is Becoming Less And Less Feasible. Fifty Percent Of China's Growth In 2013 Stemmed From Consumption, The Government Is Establishing A Free Trade Zone In Shanghai And Ending The Dominance Of State-owned Enterprises. This Book Provides A Roadmap For Companies And Investors Looking To Navigate These Changes And Capture Emerging Trends, With Deep Insight And Practical Guidance On What Innovation Looks Like In The New China. Chapter 1: The Innovation Curve Stage 1: Copycat Companies And Low-hanging Fruit -- Chapter 2: The Innovation Curve Stage 2: Emerging Innovation -- Jenny Lee, Managing Partner Of Ggv In Shanghai -- Chapter 3: The Innovation Curve Stage 2 Continued: Innovation For China, Biotechnology, And Health Care -- Brett Tucker, Managing Partner, Baird Private Equity China -- Chapter 4: The Innovation Curve Stage 3: Innovation For The World -- S. Y. Lau, President Of Online Media Group, Senior Executive Vice President, Tencent -- Chapter 5: The Beijing Cough: January 2013 -- Peggy Liu, Chair Of Juccce -- Chapter 6: The End Of Bling -- Gareth Incledon, Managing Director, Hugo Boss China -- Chapter 7: China2s Expanding Consumer Class -- Richard Liu, Founder And Ceo Of Jd.com -- Chapter 8: Seeing The World -- Fritz Demopoulos, Cofounder Of Qunar.com -- Chapter 9: Food Safety: From Chicken To Coffee -- Steve Liang, Founder Of Fields China -- Chapter 10: The Search For The Next China. Shaun Rein. Includes Bibliographical References And Index. China's changing course, and sustainable success requires a shift in strategy The End of Copycat China helps business executives and investors understand how China's economy is shifting from one based on heavy investment to one on services and consumption by providing insight that help shape effective strategy. Drawing from over 50,000 interviews with entrepreneurs, venture capitalists, private equity investors, private Chinese companies, and multinationals, this book describes how Chinese firms are increasingly focused on innovation rather than copying what worked in America and how consumers are evolving with their hopes, dreams and aspirations. China's growth model of the last three decades is becoming increasingly ineffective, as relying on heavy investment and exports is becoming less and less feasible. Fifty percent of China's growth in 2013 stemmed from consumption, the government is establishing a Free Trade zone in Shanghai and ending the dominance of state-owned enterprises. This book provides a roadmap for companies and investors looking to navigate these changes and capture emerging trends, with deep insight and practical guidance on what innovation looks like in the new China. Survey the development of innovation taking place in China's economy, from an insider's perspective Consider the changes that must take place to shore up the broken growth model Examine the consumer trends emerging in the midst of rapid market evolution Understand how China's rise will impact its neighbors like Japan, Vietnam, Indonesia, and Cambodia China's dramatic shift toward consumption presents a tremendous opportunity for foreign business, but traditional tactics are outdated at best, financially fatal at worst, as local competitors focus on innovation and move up the value chain and as consumers look for new brands and categories to spend money on. New strategies are needed to keep pace with the changing regulatory and consumer environments, and "business as usual" won't get very far. The End of Copycat China is the business guide to this emerging market, with expert guidance from the inside. Strategy consultant Shaun Rein entertainingly explains why you cannot call China a "copycat nation" anymore. The Chinese have re-examined their original plan for encouraging economic growth, which depended on emulating foreign business practices and borrowing foreign technology. This approach produced diminishing returns. The Chinese are now changing the nature of their economy and encouraging innovation. Chinese economic development has followed three broad stages. In the first stage, the government encouraged heavy capital investment; Chinese businesses borrowed business models from abroad. In the second stage, China's companies explore innovation for their domestic market. In the third stage, Chinese businesses use innovative practices to target foreign markets - perhaps including yours. Based on more than 50,000 interviews with those involved in business in China, Rein performs a singular service by showing why China's economy evolved as it has and by forecasting the direction it may seek in the future. getAbstract recommends his insights to investors, entrepreneurs, economic historians, and anyone seeking to understand China's economic future - whether to capitalize on it or to compete against it China's growth model of the last three decades is broken -- it can no longer rely on heavy investment and exports for economic growth. In 2013, 50% of China's economic growth was due to an increase in consumption. The Chinese government is furthering this shift by establishing a Free Trade Zone in Shanghai and ending the dominance of state-owned enterprises. "The End of Copycat China" will track these developments and the challenges and opportunities that they present for businesses and investors. The book draw from over 50,000 interviews, conducted by Rein's firm, with entrepreneurs, venture capitalists, private equity investors, as well as senior executives at state-owned enterprises, private Chinese companies, and multinationals operating in the market to capture emerging trends and outline the strategic adjustments companies will need to make to remain competitive in the coming years.