The email revolution : how to build brands and create real connections

"This book demonstrates how organizations of all types can realize the infinite potential of email to strengthen their brands and reach their audiences in creative ways. From facilitating more effective customer service to mining useful information about their clients, by catching product defects early, and by managing their public image, companies will discover new and innovative uses for the contents of their inboxes."--Jacket. Read more... Abstract: Through a series of case studies, this book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. Read more... In 1978, fourteen-year-old technology prodigy V.A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT & T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers-opportunities of which organizations everywhere were failing to take advantage. Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes. Don't miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers—opportunities of which organizations everywhere were failing to take advantage.Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes. Don't miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine. In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customersopportunities of which organizations everywhere were failing to take advantage. Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes. Dont miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine. Cover; Half Title; Title; Copyright; Dedication; Statement of Donation; Statement from a young V.A. Shiva Ayyadurai, in 1981, predicting the future of email; Contents; Foreword by Dr. Leslie P. Michelson; Statement from Noam Chomsky; Personal Note; Introduction; Part One: What Is Email?; Chapter 1: Smoke Signals to Email; Chapter 2: Electrified Paper; Chapter 3: The Pulse of Email; Chapter 4: Ten Commandments of Email; Part Two: The Power Of Email; Chapter 5: Brand Intimacy: Nike and Calvin Klein Style; Chapter 6: George Bush Ain't Dumb; Chapter 7: P & G Goes Neighbor to Neighbor. Chapter 8: Unilever Makes It PersonalChapter 9: Kennedy and Frist: Smartest Senators in Congress; Chapter 10: Building a Trusted Brand Through Secure Email; Chapter 11: A Complaint Is a Gift; Chapter 12: Watch What You Write; Chapter 13: The Art of Email; Chapter 14: Email for Small and Mid-Market Businesses; Chapter 15: When Oprah and Chopra Meditate on Email; Part Three: Email Takeaways; chapter 16:10 Reasons Why Email Is Here to Stay; chapter 17:50 Tips on Using Email; Afterword; Appendix; Appendix A; Appendix B; Appendix C; Appendix D; Appendix E; Appendix F; Appendix G; Acknowledgment. About the AuthorEndnotes; Index. Content: Forerword / Leslie P. Michelson -- Statement from Noam Chomsky -- Introduction -- Part one: What is email? (1. Smoke signals to email 2. Electrified paper 3. The pulse of email 4. Ten commandments of email) -- Part two: The power of email. (5. Brand intimacy: Nike and Calvin Klein style 6. George Bush ain't dumb 7. P & G goes neighbor to neighbor 8. Unilever makes it personal l 9. Kennedy & Frist: smartest Senators in Congress 10. Building a secure brand through email 11. A complaint is a gift 12. Watch what you write 13. The art of email 14. Email for small and mid-market businesses 15. When Oprah and Chopra meditate om email) -- Part three: Email takeaways. (16. 10 reasons why email is here to stay 17. 50 tips on using email) -- Afterword.