The Elements Of Small Business: A Lay Person's Guide To The Financial Terms, Marketing Concepts and Legal Forms that Every Entrepreneur Needs (Taking Control)

Another in the Silver Lake Publishers small business series: an essential resource for starting a business today--after the lessons of the dot.com recession. Most entrepreneurs already know their businesses well and have common sense what they need are fundamental, practical tools for creating successful systems within the business. This book shows them how including: \* background discussion of business structures \* legal forms for filing necessary paperwork \* general advice for how to get started on the right footing \* definitions of concepts, markets and market relationships \* worksheets, standard letters, sample documents and other tools \* a modular system for building the plans and reports that lenders and investors need Table of Contents 6 Chapter 1: Welcome, Bienvenue, Shalom... 8 Chapter 2: Economics 101 20 Chapter 3: Business Formation 28 Chapter 4: Partnership Agreements 58 Chapter 5: Franchises 68 Chapter 6: Capital Formation 90 Chapter 7: Business Plans 104 Chapter 8: Marketing 120 Chapter 9: Leases, Landlords and You 142 Chapter 10: Insurance 166 Chapter 11: Business Equipment 180 Chapter 12: Accounting and Taxes 188 Chapter 13: Computers and E-Commerce 204 Chapter 14: Employees and Contractors 224 Chapter 15: Lawsuits and Lawyers 246 Chapter 16: Miscellaneous Issues 268 Chapter 17: Retirement Planning 278 Chapter 18: Marriage and Divorce 286 Chapter 19: Nonprofit Organizations 296 Chapter 20: Exit Strategies 318 Epilogue: Parting Glances 340 Index 346 "There are hundreds of books dealing with every aspect of running a small business. But most are really good at only one part of the equation; some focus on business plans, others stress the legal forms ... and still others dwell on raising capital. The truth is that you need to know about all of these things - and something about sales and marketing, too. John Thaler has assembled all of that here."--BOOK JACKET The Elements of Small Business A Lay Person’s Guide to the Financial Terms, Marketing Concepts and Legal Forms that Every Entrepreneur Needs John Thaler, Attorney at Law ISBN: 1-56343-784-8 Trade Paperback (8” x 10”). 348 pages