The Elements of International English Style - A Guide to Writing Correspondence, Reports, Technical Documents, and Internet Pages for a Global Audience

File: true PDF, with embedded Contents-bookmarks Contents......Page 8 Preface......Page 12 Acknowledgments......Page 18 A Riddle......Page 21 The Two Strategies: Culture-Free, Culture-Fair......Page 29 Discussion Questions......Page 31 Sources and Resources......Page 32 Meaning and Risk......Page 33 Ogden’s Basic English......Page 35 Sources and Resources......Page 54 The Problem: Clear Only If Known......Page 56 Discussion Questions......Page 79 Sources and Resources......Page 80 Reading and Stress......Page 81 Punctuation and International English......Page 87 Discussion Questions......Page 108 Sources and Resources......Page 109 Limits on Translation......Page 111 Translation Is a Business Expense......Page 113 Preparing a Manuscript for Translation......Page 115 Controlled Language and the Future of Translation......Page 117 Discussion Questions......Page 121 Sources and Resources......Page 122 Business Letters: An Exercise in Style......Page 123 Discussion Questions......Page 140 Sources and Resources......Page 141 7 Principles of Cultural Adaptation......Page 142 Issues of Philosophy and “Hypernorms”......Page 153 Discussion Questions......Page 157 Sources and Resources......Page 158 Appendix 1 Projects for Students of International English......Page 159 Appendix 2 Sentences that Need Editing......Page 161 Appendix 3 Instructional/Technical Passages that Overburden the Reader......Page 163 Appendix 4 A Portfolio of Bad News Letters......Page 167 Appendix 5 An Internationalized Website Checklist......Page 171 Index......Page 175 This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication with the practical skills of writing and editing English for those who read it as a second language. The book emphasizes principles of simplicity and clarity, proper etiquette, cultural sensitivity, appropriate layout and typography, and more to increase the chances that a text prepared by a native English speaker will be better understood by a non-native speaker. It also updates traditional advice with new insights into'e-mail culture.'Equally useful for students and professionals in business communication, marketing communication, and international business, The Elements of International English Style is filled with realistic examples, problems, and projects, including: 57 specific tactics to internationalize one's English; hundreds of before-and-after comparisons showing the effects of editing for an international audience; models of international correspondence; practical discussion questions and work projects; useful resources for further study, including books, articles, and websites. This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication with the practical skills of writing and editing English for those who read it as a second language. The book emphasizes principles of simplicity and clarity, proper etiquette, cultural sensitivity, appropriate layout and typography, and more to increase the chances that a text prepared by a native English speaker will be better understood by a non-native speaker. It also updates traditional advice with new insights into "e-mail culture." Equally useful for students and professionals in business communication, marketing communication, and international business, The Elements of International English Style is filled with realistic examples, problems, and projects, 57 specific tactics to internationalize one's English; hundreds of before-and-after comparisons showing the effects of editing for an international audience; models of international correspondence; practical discussion questions and work projects; useful resources for further study, including books, articles, and websites. "This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence and other documents for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication with the practical skills of writing and editing English for those who read it as a second language." The book emphasizes principles of simplicity and clarity, proper etiquette, cultural sensitivity, appropriate layout and typography and more, and thus will increase the chances that texts prepared by native English speakers will be properly understood by non-native speakers. Equally useful for students and professionals, The Elements of International English Style updates traditional advice with new insights into "e-mail culture," and is filled with realistic examples, problems, and projects. Annotation This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence and other documents for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication with the practical skills of writing and editing English for those who read it as a second language. The book emphasizes principles of simplicity and clarity, proper etiquette, cultural sensitivity, appropriate layout and typography and more, and thus will increase the chances that a text prepared by a native English speaker will be properly understood by a non-native speaker. Equally useful for students and professionals, it also updates traditional advice with new insights into "e-mail culture." The language of global business is international English Principles of simplicity Principles of clarity Reducing burdens Writing for translation Principles of correspondence Principles of cultural adaptation Appendixes: Projects for students of international English; Sentences that need editing; Instructional/technical passages that overburden the reader; A portfolio of bad news letters; An internationalized website checklist.