The Elements of Content Strategy (Brief Books for People Who Make Websites, No. 3)

From the publisher's [website][1]: "Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields." [1]: http://www.abookapart.com/products/the-elements-of-content-strategy Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.--Back cover Basic Principles (Read this chapter online!) The Craft of Content Strategy Tools and Techniques Bonus Track: How Do I Get In?