The education [of] an art director

• How to create great graphic-design courses—and why to create them • More than 30 big-name contributors, including Vince Frost, Ronn Campisi, Gail Anderson, and others This provocative anthology provides inspiration on teaching and discussing art direction in the classroom and beyond. Essays, interviews, and images from more than thirty teachers and leaders in the field provide an in-depth view of every facet of art direction; concrete examples reveal how to create classes that are fun to teach and inspiring to students and department chairs alike. A boon to instructors, a boost to anyone interested in graphic design, this book is educational in the best sense of the word. On the phenomenon known as art direction : a conversation between Steven Heller and Véronique Vienne Made not born : becoming an art director / Steven Heller Editorializing : directing others to see what you see / Véronique Vienne Art direction with materials at hand : studies in word and image / Heather Corcoran and D. B. Dowd The ten rules of design : eyetracking guidelines / Roger Black Coming of age : from Ms. to Martha / Lauren Monchik A girl for the job : the most unlikely sports chick / Nancy Cohen Of men and monks : the art of storytelling / Sunita Khosla I would have fired me : bad typography at Inter/view magazine / Steven Heller On the film set : making it happen for the camera : a conversation with Lilly Kilvert The idea factory : an assembly line for creativity : a conversation with Alex Bogusky The curator as art director : designing a conceptual exhibition / Laetitia Wolff Visual DNA : the global and local image of Kiehl's : a conversation with Victoria Maddocks Magazines vs. newspapers : right brain, left brain : a conversation with Ronn Campisi A neat job : a media agnostic in a branded world : a conversation with Brian Collins Make it big and fill 140 uninterrupted pages / Rhonda Rubinstein Editorial director par excellence, Alexander Liberman / Véronique Vienne Creating content : giving design a "voice" : a conversation with Drew Hodges and Gail Anderson Design vs. art direction : a question of character more than training : a conversation with Dimitri Jeurissen Less is more : art directing a magazine about design : a conversation with Emily Potts and Michael Ulrich The philosophical approach : turning no into yes : a conversation with Ken Carbone The editor's choice : designer or art director? : a conversation with Robert Priest and Peggy Northrop What matters : a brain full of visual images : a conversation with Vince Frost Reality check : managing an art department / Ina Salz Publishing headaches : getting everyone onboard (including authors' wives) : a conversation with John Gall The grind and the grid : nothing left to chance : a conversation with Stéphane Bréabout Art directing illustration : how to astonish me / Steven Heller The photo shoot : how to set the stage / Phyllis Cox Common vision : the role of the picture editor : a conversation with Elisabeth Biondi How to talk to an illustrator : tips from two pros / Vicki Morgan and Gail Gaynin The ideal client : letting others do their job : a conversation with Louise Fili and Chip Fleisher How to be hip : surviving a fashion shoot : Scott Hawley Aesthetics as content : the curse of the D word / Steven Heller Sense and sensibility : art directing a "vibe" / Véronique Vienne The signature style : pros and cons / Steven Heller How to be your own client : all art, no commerce : a conversation with Benjamin Savignac Judging excellence : an unscientific affair / Véronique Vienne Art directing editors : four brief scenarios / Steven Heller Peacekeeping tips : "keep them in the loop," "don't be vague," and more / Sharon Okamoto Cover garbage : who's to blame? / Steven Heller The editor as visual freak : a paper manifesto : a conversation with Kim Hastreiter and Peter Buchanan-Smith The woman who was Elle, Hélène Gordon-Lazareff / Véronique Vienne Art Paul : branding Hugh Hefner's Playboy / Steven Heller Mind over emotions : Martha Stewart Living's secret codes / Véronique Vienne New York in the fifties : when Madison Avenue was Montparnasse / Steven Heller A good question : does experience still matter? : a conversation with Bob Ciano It's a wonderful life : the art of being Frank Zachary / Steven Heller. Title Page......Page 2 Copyright Page......Page 3 Table of Contents......Page 4 Acknowledgments......Page 8 Foreword: On the Phenomenon Known as Art Direction......Page 10 Introduction: Made Not Born: Becoming an Art Director......Page 18 Editorializing: Directing Others to See What You See......Page 22 Art Direction with Materials at Hand: Studies in Word and Image......Page 25 The Ten Rules of Design: Eyetracking Guidelines......Page 27 Coming of Age: From Ms. to Martha......Page 30 A Girl for the Job: The Most Unlikely Sports Chick......Page 33 Of Men and Monks: The Art of Storytelling......Page 41 I Would Have Fired Me: Bad Typography at Interview Magazine......Page 44 On the Film Set: Making It Happen for the Camera......Page 48 The Idea Factory: An Assembly Line for Creativity......Page 52 The Curator as Art Director: Designing a Conceptual Exhibition......Page 54 Visual DNA: The Global and Local Image of Kiehl’s......Page 58 Magazines vs. Newspapers: Right Brain, Left Brain......Page 60 A Neat Job: A Media Agnostic in a Branded World......Page 66 Make It Big—and Fill 140 Uninterrupted Pages......Page 70 Editorial Director Par Excellence: Alexander Liberman......Page 80 Creating Content: Giving Design a “Voice”......Page 86 Design vs. Art Direction: A Question of Character More Than Training......Page 96 Less Is More: Art Directing a Magazine about Design......Page 100 The Philosophical Approach: Turning No into Yes......Page 105 The Editor’s Choice: Designer or Art Director?......Page 108 What Matters: A Brain Full of Visual Images......Page 115 Reality Check: Managing an Art Department......Page 118 Publishing Headaches: Getting Everyone Onboard (Including Authors’ Wives)......Page 125 The Grind and the Grid: Nothing Left to Chance......Page 132 Art Directing Illustration: How to Astonish Me......Page 136 The Photo Shoot: How to Set the Stage......Page 140 Common Vision: The Role of the Picture Editor......Page 144 How to Talk to an Illustrator: Tips from Two Pros......Page 147 The Ideal Client: Letting Others Do Their Job......Page 149 How to Be Hip: Surviving a Fashion Shoot......Page 154 Aesthetics as Content: The Curse of the D Word......Page 160 Sense and Sensibility: Art Directing a “Vibe”......Page 163 The Signature Style: Pros and Cons......Page 165 How to Be Your Own Client: All Art, No Commerce......Page 167 Judging Excellence: An Unscientific Affair......Page 170 Art Directing Editors: Four Brief Scenarios......Page 172 Peacekeeping Tips: “Keep Them in the Loop,” “Don’t Be Vague,” and More......Page 175 Cover Garbage: Who’s to Blame?......Page 177 The Editor as Visual Freak: A Paper Manifesto......Page 180 The Woman Who Was ELLE: Hélène Gordon-Lazareff......Page 189 Art Paul: Branding Hugh Hefner’s Playboy......Page 195 Mind Over Emotions: Martha Stewart Living’s Secret Codes......Page 202 New York in the Fifties: When Madison Avenue Was Montparnasse......Page 206 A Good Question: Does Experience Still Matter?......Page 216 It’s a Wonderful Life: The Art of Being Frank Zachary......Page 220 Contributor Biographies......Page 230 Index......Page 235

• How to create great graphic-design courses—and why to create them

• More than 30 big-name contributors, including Vince Frost, Ronn Campisi,
Gail Anderson, and others

This provocative anthology provides inspiration on teaching and discussing art direction in the classroom and beyond. Essays, interviews, and images from more than thirty teachers and leaders in the field provide an in-depth view of every facet of art direction; concrete examples reveal how to create classes that are fun to teach and inspiring to students and department chairs alike. A boon to instructors, a boost to anyone interested in graphic design, this book is educational in the best sense of the word.

"This anthology offers inspiration for teaching and discussing art direction in the classroom and beyond. Featuring essays and interviews from more than thirty teachers, professionals, and leaders in the field, The Education of an Art Director provides an in-depth view of the various approaches to art direction, as well as analyses of the business and history of the profession. Book jacket."--BOOK JACKET Features essays, interviews, and visual material by more than 30 teachers and professionals from the field. This book provides a view of the various approaches of art direction from editorial to advertising, as well as analysis about the business and history of the profession. It also includes essays on the nexus between art and commerce.