The Economics, Technology And Content Of Digital Tv (economics Of Science, Technology And Innovation)

As the world of television moves from analog to digital, political and economic forces are being brought to bear on companies as they attempt to deal with changes occurring in their industries. The impetus for the conversion from analog to digital TV comes from many quarters, including the broadcasting industry, the computer industry, governments, consumer electronics manufacturers, content developers, and the Internet. The widespread acceptance of digital technology in both the home and the workplace account for the ready acceptance of the belief that the move to digital television is an appropriate advancement. Not all authors in this volume however are believers. This book is divided into four sections each dealing with one aspect of the transition from analog to digital TV broadcasting. The first section presents the various technologies. It establishes a structure for understanding the technologies currently in use as well as those being developed by the industries involved in the delivery of digital television. Section two presents information about consumer TV viewing and includes examples of innovative, experimental interactive programs. Economics and financial issues are addressed from a variety of perspectives in section three. Section four concludes the book with a look at the international environment and the history of digital TV globally. Front Matter....Pages i-xxi Front Matter....Pages 1-1 The Evolution of Television Technology....Pages 3-17 Converging Computer and Television Image Portrayal....Pages 19-36 The FCC Digital Television Standards Decision....Pages 37-59 The Digital Mystique....Pages 61-72 Digital Data Broadcasting....Pages 73-83 Front Matter....Pages 85-85 Content And Services For The New Digital TV Environment....Pages 87-102 The End of the Story....Pages 103-124 Interactive Television....Pages 125-144 Beyond Viewing and Interacting — Inhabited TV....Pages 145-159 Front Matter....Pages 161-161 A Digital Television Ecosystem....Pages 163-180 Digital Television and Program Pricing....Pages 181-195 The Economics of Digital TV’s Future....Pages 197-213 Broadcasting and Bandwidth....Pages 215-236 Public Television’s Digital Future....Pages 237-272 Front Matter....Pages 273-273 The Path from Analog HDTV to DTV in Japan....Pages 275-285 Digital Television in Europe and Japan....Pages 287-314 Back Matter....Pages 315-330