The Economics of the National Football League: The State of the Art (Sports Economics, Management and Policy Book 2)

This book lays down a marker as to the state of economists’ understanding of the National Football League (NFL) by assembling sophisticated, critical surveys of by leading sports economists on major topics associated with the league. The book is divided into four parts. The first three chapters in Part I provide an overview of the business of the NFL from an economist’s perspective. Part II is a collection of surveys of the economics of the NFL’s most important revenue streams, including media, attendance, and merchandising. The NFL’s labor economics is the focus of Part III, with chapters on player and coach labor markets, the draft, and contract structure. Part IV includes essays on competitive balance, gambling, economic impacts of the Super Bowl, behavioral economic issues associated with the league, and antitrust issues. This book will appeal to sports economists, sports management professionals, and policy-makers, and would be useful as a supplementary text for sports economics and management courses as well as a reference text. Front Matter....Pages i-vi Introduction....Pages 1-3 Front Matter....Pages 5-5 The Economic Structure of the NFL....Pages 7-31 NFL Franchise Values, Locations, and Stadium Economics....Pages 33-54 An Overview of NFL Revenues and Costs....Pages 57-79 Front Matter....Pages 55-55 Economics of NFL Attendance....Pages 81-88 Media Economics of the NFL....Pages 89-105 Merchandising NFL Brands and Intellectual Property Rights....Pages 109-135 Front Matter....Pages 107-107 Measuring Productivity of NFL Players....Pages 137-158 Salary Caps in a Model of Talent Allocation....Pages 159-171 Economics of the NFL Player Entry Draft System....Pages 173-186 The Market for NFL Coaches and Managers....Pages 189-206 Front Matter....Pages 187-187 Competitive Balance in the NFL....Pages 207-224 Gambling and the NFL....Pages 225-242 An Evaluation of the Economic Impact of National Football League Mega-Events....Pages 243-258 Behavioral Economics in the NFL....Pages 259-276 The NFL and Antitrust Law....Pages 277-323 Directions for Future NFL Research and the New CBA....Pages 325-333 Back Matter....Pages 335-338