The economics of motorsports : the case of Formula One

This Book, The First Study Of Its Kind, Examines The Economics Behind Motorsports, In Particular Formula One. Chapters Discuss The Costs Involved In Formula Racing And How They Are Borne By Teams, Promoters And Racers. The Book Also Looks At How Society, The Public And The Private Sectors Stand To Benefit Economically From The Motorsport Industry. Other Issues Like The Economics Of Tv Rights, Sponsorship And Sustainability Are Also Addressed, Again For The First Time In An Economics Book. Moving Beyond The Economics Of What Happens Off The Track, The Book Also Undertakes A Serious Examination Of What Goes In To Making A Winning Team And What Having A Winning Racer Can Do For A Team's Fortunes. Mourão's Highly Relevant And Contemporary Book Also Looks At How Motorsport Teams Confront The Challenges Of The Modern Sporting World, Including The Changing Dynamics Of Sports Media And Considers The Future Of Formula 1 As Motorsports Evolve.-- Paulo Mourão. Includes Bibliographical References And Index. Annotation This book, the first study of its kind, examines the economics behind motorsports, in particular Formula One. Chapters discuss the costs involved in Formula racing and how they are borne by teams, promoters and racers. The book also looks at how society, the public and the private sectors stand to benefit economically from the motorsport industry. Other issues like the economics of TV rights, sponsorship and sustainability are also addressed, again for the first time in an economics book. Moving beyond the economics of what happens off the track, the book also undertakes a serious examination of what goes in to making a winning team and what having a winning racer can do for a team's fortunes. Mourão's highly relevant and contemporary book also looks at how motorsport teams confront the challenges of the modern sporting world, including the changing dynamics of sports media and considers the future of Formula 1 as motorsports evolve Front Matter....Pages i-xxii Introduction....Pages 1-15 The Costs and Benefits of Formula One....Pages 17-67 The Oil in the Engines—The Revenues of Formula One....Pages 69-114 Determinants of a Victory in Formula One....Pages 115-164 How to Be a Winning Team in Formula One....Pages 165-201 Surviving in the Formula One Circus....Pages 203-238 The Political Economy of Formula One....Pages 239-269 Descriptive Statistics and Some Formula One Records....Pages 271-281 Conclusion....Pages 283-288 Back Matter....Pages 289-303