The economics of electronic commerce : [the essential economics of doing business in the electronic marketplace

Lets start with the good. Its broad and thorough, covering a range of topics. If you are looking for a way to understand the basic (I underscore BASIC) economics of EC then this could be for you. If you are in the business already, and looking to get some depth to your fundemental understanding of how to make money in EC, lets say for a business plan.. You should look somewhere else. The book covers very elementary topics, and is not appropriate unless you are an undergraduate (e.g. what is a digital certificate, what are the economies of scale in software). My feedback to the authors would be to take some real business models and include them as case studies. Of course since there are so few companies in the black, perhaps that would just scare off all the folks that read it from starting a business :-) "The Economics of Electronic Commerce applies standard microeconomic analyses to an entirely new industry - laying the foundation for the development of radically new business models. With detailed analysis to those involved in the actual production, marketing, and distribution of digital information products as well as professionals doing business in the electronic marketplace, this valuable reference demonstrates that businesses that achieve early success from applying these theories will enjoy a distinct competitive advantage in this newly defined world of business."--Jacket While all other electronic commerce titles focus on "how to," The Economics of Electronic Commerce is the first to present current issues of electronic commerce from an economics perspective. Everyone involved in building electronic commerce applications and systems, as well as Internet consultants and economists, needs this foundational information for the future of the Internet.