The Economics of a Video Game (Economics of Entertainment)

"The video game is fresh out of the packaging--but what happened before that to get that game into your hands? The Economics of a Video Game takes a fascinating look at the production process and financing of a video game. Various links in the economic chain include development of a prototype, pitching the game to a publisher for funding, development of the software by designers and programmers, testing, advertising, trade shows demonstrations, packaging, and distribution."--Publisher's website The video game is fresh out of the packaging but what happened before that to get that game into your hands? The Economics of a Video Game takes a fascinating look at the production process and financing of a video game. Various links in the economic chain include development of a prototype, pitching the game to a publisher for funding, development of the software by designers and programmers, testing, advertising, trade shows demonstrations, packaging, and distribution. This book provides facts and statistics about the economics of video games, covering such topics as brand loyalty, game design, and building hype "This book examines the economic aspects of a video game, looking at costs for development, production, promotion, and distribution."--ARBookFind