معرفی کتاب «The e-Bay phenomenon : business secrets behind the world's hottest Internet company» نوشتهٔ Bunnell, David; Luecke, Richard A.، منتشرشده توسط نشر John Wiley & Sons در سال 2001. این کتاب در فرمت pdf، زبان انگلیسی ارائه شده است.
The buzz about The ebay Phenomenon "David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world-inspiring!" —David Siegel, author, Futurize Your Enterprise "Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative." —Eric Nee, Senior Writer, Fortune
The buzz about The ebay Phenomenon "David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world-inspiring!"-David Siegel, author, Futurize Your Enterprise "Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative."-Eric Nee, Senior Writer, Fortune
"The eBay Phenomenon tells the inside story of how a hobby/experiment run from Pierre Omidyar's Silicon Valley apartment gave birth to not just a new business model but a whole new industry - creating one of the most powerful forces on the Internet. Featuring interviews with eBay insiders such as CEO Meg Whitman, this compelling and instructive book reveals how, with no blueprint or road map to follow, eBay executives and employees invented their business on the fly - in Internet time."--BOOK JACKET The ebay Phenomenon 1 Contents 6 Preface 8 Acknowledgments 12 Chapter 1: The eBay Phenomenon 14 Chapter 2: Pierre Omidyar Starts a Company 30 Chapter 3: The eBay Nation 54 Chapter 4: The eBay Business Model 84 Chapter 5: Inside eBay 108 Chapter 6: Strategic Evolution 130 Chapter 7: Contraband, Blackouts, and Weird Stuff 150 Chapter 8: Competing for the Future 168 Chapter 9: Whither eBay 188 Notes 198 Index 204 The eBay Phenomenon. Pierre Omidyar Starts a Company. The eBay Nation. eBay's Business Model. Inside eBay. Strategic Evolution. Contraband, Blackouts, and Weird Stuff. Competing for the Future. Wither eBay. E-Bay is the world's largest personal online trading company. This book taps into the dynamics and strategies that have made eBay one of the world's most profitable e-commerce companies