The Designer's Guide to Business and Careers : How to Succeed on the Job or on Your Own

Find Your Niche and Be Successful Inside are the tools you need to get your design career off to a strong start-and maintain it for the long haul. Peg Faimon provides a comprehensive guide to basic business issues in today's competitive marketplace. Whether you just graduated from college, are building a freelance business, or are starting your own firm, this book will give you the confidence and knowledge to create a successful and fulfilling career. You'll learn how to: -Research different career paths in design and organize your job search -Craft an effective portfolio and master interview techniques -Maintain a professional image and network to ensure a consistent stream of paying projects -Collaborate effectively with clients, other designers and experts in other professions (like printers, writers, marketers and executives) -Establish a freelance business, develop your in-house career or kick start your own firm -Stay fresh and move forward in the ever-changing world of graphic design In addition, real-world advice from working designers and an interactive format will help you apply your new skills right away. The Designer's Guide to Business and Careers will give you everything you need to experience immediate success in your career.;Knowing your career options -- Design specialties -- Other career paths -- Searching for design jobs -- Job search strategies -- Persuasive résumé and business correspondence -- Effective portfolio and self-promotion strategies -- Interviewing skills and etiquette -- Practicing critical skills -- Basics of effective time management -- General communication skills -- Key ethical guidelines -- Staying fresh -- Continuing education and professional development -- Community involvement -- Creativity and innovation -- Design thinking and strategic synergies -- Working with others -- Partnering effectively with clients -- Collaborating with other creative disciplines -- Working with other designers -- Doing your own thing -- Freelancing and running your own firm -- Pricing, proposal and contract basics -- Intellectual property basics for designers -- Practicing production basics -- Working with printing and paper companies -- Printing processes -- Pre- and post-press production -- Emerging design perspectives --Trends in digital marketing -- Universal design -- Sustainability.

find Your Niche And Be Successful

inside Are The Tools You Need To Get Your Design Career Off To A Strong Start-and Maintain It For The Long Haul. In This Book, Peg Faimon Provides A Comprehensive Guide To Basic Business Issues In Today's Competitive Marketplace. Whether You Just Graduated From College, Are Trying To Build A Freelance Business, Or Are Starting Your Own Firm, This Book Will Give You The Confidence And Knowledge To Create A Successful And Fulfilling Career.

you'll Learn How To:

• research Different Career Paths In Design And Organize Your Job Search
• craft An Effective Portfolio And Master Interview Techniques To Land The Right Job For You
• maintain A Professional Image And Network To Ensure A Consistent Stream Of Paying Projects
• collaborate Effectively With Clients, Other Designers And Experts In Other Professions (like Printers, Writers, Marketers, And Executives)
• establish A Freelance Business, Develop Your In-house Career Or Kick Start Your Own Firm
• stay Fresh And Move Forward In The Ever-changing World Of Graphic Design

in Addition, Real-world Advice From Working Designers And An Interactive Format Will Help You Apply Your New Skills Right Away. The Designer's Guide To Business & Careers Will Give You Everything You Need To Experience Immediate Success In Your Career.

Find your niche and be successful. Inside are the tools you need to get your design career off to a strong start—and maintain it for the long haul. In this book, Peg Faimon provides a comprehensive guide to basic business issues in today's competitive marketplace. Whether you just graduated from college, are trying to build a freelance business, or are starting your own firm, this book will give you the confidence and knowledge to create a successful and fulfilling career. You'll learn how to: Research different career paths in design and organize your job search; Craft an effective portfolio and master interview techniques to land the right job for you; Maintain a professional image and network to ensure a consistent stream of paying projects; Collaborate effectively with clients, other designers and experts in other professions (like printers, writers, marketers, and executives); Establish a freelance business, develop your in-house career or kick start your own firm; and stay fresh and move forward in the ever-changing world of graphic design. In addition, real-world advice from working designers and an interactive format will help you apply your new skills right away. The Designer's Guide to Business & Careers will give you everything you need to experience immediate success in your career. Pt. 1. Knowing your career options. Ch. 1. Design specialties Ch. 2. Other career paths Pt. 2. Searching for design jobs. Ch. 3. Job search strategies Ch. 4. Persuasive resumes and business correspondence Ch. 5. Effective portfolio and self promotion strategies Ch. 6. Interviewing skills and job negotiations Pt. 3. Practicing critical skills. Ch. 7. Basics of effective time management Ch. 8. General communication skills Ch. 9. Key ethical guidelines Pt. 4. Staying fresh. Ch. 10. Continuing education and professional development Ch. 11. Community involvement Ch. 12. Creativity and innovation Ch. 13. Design thinking and strategic synergies Pt. 5. Working with others. Ch. 14. Partnering effectively with clients Ch. 15. Collaborating with other creative disciplines Ch. 16. Working with other graphic designers Pt. 6. Doing your own thing. Ch. 17. Freelancing and running your own firm Ch. 18. Pricing, proposal and contract basics Ch. 19. Creating your work environment Ch. 20. Marketing basics for designers Pt. 7. Practicing production basics. Ch. 21. Printing processes Ch. 22. Pre and post-press production Ch. 23. Working with printing and paper companies Pt. 8. Important design trends. Ch. 24. How to spot trends Ch. 25. Trends in internet marketing Ch. 26. Universal design Ch. 27. Sustainability. "The Designer's Guide to Business and Careers" is a comprehensive guide to basic business issues for designers in today's competitive marketplace. From choosing a career path to freelancing to starting a design studio, this must-have guide provides the tools needed to find the right job, keep pace with industry trends and work collaboratively with other professionals 9781507213155 1 9781507213155 2 Z2491i_1FRONTMATTER 2 Z2491i_1INTRO-CH01 10 Z2491i_CH02-04 38 Z2491i_CH05-07 76 Z2491i_CH08-09 111 Z2491i_CH10-12 135 Z2491i_CH13-15 161 Z2491i_CH16-18 191 Z2491i_CH19-20 222 Z2491i_CH21-22 252 Z2491i_CH23-25 274 Z2491i_CH26-INDEX 306