The Delta Project: Discovering New Sources of Profitability in a Networked Economy (Discovering Sources of Value in the New Discovering New Sour)

Emerging from the authors' work with companies such as Coca Cola, Motorola, 3M, General Motors and Unilever, "The Delta Project" provides a model through which to develop strategy in the new economy. Hax and Wilde examine how globalization, deregulation and the emergence of the internet infrastructure have changed the rules for success and identify three distinct strategic positions that can be used to realign the direction of your business. Introducing new models of "bonding", "complementors" and "customer lock in", this book provides a fundamental shift in the way we think about competitive positioning. Ch. 1. Delta Model: The End Of Conventional Wisdom -- Ch. 2. Triangle: Strategy Based Upon Bonding -- Ch. 3. Best Product: Winning Through Costs And Features -- Ch. 4. Total Customer Solutions: Winning Through Relationships -- Ch. 5. System Lock-in: Winning Through Complementors -- Ch. 6. Creating A Strategic Agenda: The Case Of Motorola Semiconductor -- Ch. 7. Execution Is Not The Problem: Aligning Execution With Strategy Is! -- Ch. 8. Delta.com: Reinterpreting The Internet Industry -- Ch. 9. Measuring Success: Aligning Strategy, Processes And Metrics -- Ch. 10. Managing By Averages Leads To Below Average Performance: The Need For Granular Metrics -- Ch. 11. Restructuring Of The Electric Utility Industry: Applying The Delta Model To An Industry In Transition -- Ch. 12. Toward A Unified Framework Of Strategy. Arnoldo C. Hax And Dean L. Wilde Ii. Includes Bibliographical References And Index. Emerging from the authors' work with companies such as Coca-Cola, Motorola, 3M, General Motors and Unilever, The Delta Project provides a unique model through which to develop strategy in the new economy. Hax and Wilde examine how globalization, deregulation and the emergence of the internet infrastructure have changed the rules for success and identify three distinct strategic positions that can be used to realign the direction of your business. Introducing new models of 'bonding', 'complementors' and 'customer lock-in' this book provides a fundamental shift in the way we think about competitive positioning Emerging from the authors'work with companies such as Coca-Cola, Motorola, 3M, General Motors and Unilever, The Delta Projec t provides a unique model through which to develop strategy in the new economy. Hax and Wilde examine how globalization, deregulation and the emergence of the internet infrastructure have changed the rules for success and identify three distinct strategic positions that can be used to realign the direction of your business. Introducing new models of'bonding','complementors'and'customer lock-in'this book provides a fundamental shift in the way we think about competitive positioning. In this volume, Hax and Wilde examine how globalization, deregulation and the emergence of the internet infrastructure have changed the rules for success. They identify three distinct strategic positions that can be used to realign the direction of your business. Drawn from the authors' work with GM, Motorola, Coca-Cola, and other major organizations, an essential resource provides tools, tips, and advice for integrating customers, products, and business alliances into a successful marketing strategy.