The Definitive Business Plan: The Fast-track to Intelligent Business Planning for Executives and Entrepreneurs ("Financial Times")

Content: Foreword -- Introduction -- What's it all about? -- A winning presentation -- Getting down to it -- Know yourself -- Know the world -- The core of your plan -- About these numbers -- Getting to gross profit -- Getting to net profit -- Funding the business -- Managing risks -- Getting it approved -- Now make it happen -- Appendix: Tetrylus Inc. business plan. Whether your goal is raising start-up finance for a business, requesting venture funding from a corporate parent or directing operational management, this work helps you deliver the information that the decision-makers are really looking for. It enables you to make a plan that is robust enough to start, run or revitalise the business enterprise 'The Definitive Business Plan' delivers fast-track advice for executives and entrepreneurs who want to get beyond the basics and produce coherent, compelling and intelligent business plans