The Death of WCW: 10th Anniversary Edition of the Bestselling Classic ― Revised and Expanded

In 1997, World Championship Wrestling was on top. It was the number-one pro wrestling company in the world, and the highest-rated show on cable television. Each week, fans tuned in to Monday Nitro, flocked to sold-out arenas, and carried home truckloads of WCW merchandise. It seemed the company could do no wrong. But by 2001, however, everything had bottomed out. The company — having lost a whopping 95% of its audience — was sold for next to nothing to Vince McMahon and World Wrestling Entertainment. WCW was laid to rest. What went wrong? This expanded and updated version of the bestselling Death of WCW takes readers through a detailed dissection of WCW’s downfall, including even more commentary from the men who were there and serves as an object lesson — and dire warning — as WWE and TNA hurtle toward the 15th anniversary of WCW’s demise. Annotation In 1997, World Championship Wrestling was on top. It was the number-one pro wrestling company in the world and the highest-rated show on cable television. But by 2001, however, everything had bottomed out. The company - having lost a whopping 95% of its audience - was sold for next to nothing to Vince McMahon and World Wrestling Entertainment (WWE). What went wrong? This expanded and updated version of the bestselling The Death of WCW takes readers through a detailed dissection of WCW's downfall, including even more commentary from the men who were there Cover Copyright Table of Contents Foreword 1st Edition Foreword Preface Introduction Part I: The Birth Chapter One 1988-1996: Mr. Turner's Baby Boy Chapter Two 1996: The War Begins Part II: The Rise Chapter Three 1997: The Waiting Game Chapter Four 1998: Momentum is Money Part III: The Fall Chapter Five 1999: Gambling on a Savior Chapter Six 2000: Everything Falls Apart Part IV: The Death Chapter Seven 2001: The Ultimate Swerve 1st Edition Epilogue: Spitting on the Grave Epilogue Endnotes Acknowledgments