The Curriculum : Everything You Need to Know to Be a Master of Business Arts

From the celebrated corporate satirist, a tongue-in-cheek curriculum-with real world case studies-for the young entreprenuer looking to stay out of debt and save thousands of dollars spent on traditional business school Over the past decade, students across America have become slaves to debt, paying thousands upon thousands of dollars for the privilege of a college degree. For those considering grad school, Stanley Bing says save your money. With The Curriculum, the preeminent business anthropologist of the age offers the most comprehensive, useful, and inexpensive Master of Business Administration curriculum in the history of the discipline. Bing's core curriculum and extensive elective courses provide any aspiring entrepreneur with the knowledge and know-how he needs to get ahead without spending $100K and wasting two years in boring classrooms with academics out of touch with the real world. The Curriculum is based on actual workplace experience and interviews with seasoned business leaders who offer pungent, relevant information, insight, and wisdom students can really use. In addition, students can log onto a companion website where they can file exams, answer essay questions, and meet a community of like-minded thinkers eager to acquire the practical knowledge and essential skills they actually need to succeed. From the mind of the ultimate corporate gunslinger comes this no-nonsense, real-world Curriculum, designed to augment—if not replace—the more traditional path to achieving mastery of the business universe. Conquer this sharp, practical and often amusing course of study and save $250,000 of wasted business school tuition. Unlike those august, Ivy-encrusted factories that churn out masterful business administrators, __The Curriculum__ will teach you the __art__ of business, employing a smart, tactical battle plan that will prove infinitely more awesome as you make your way in the world. We begin, in the Core Curriculum, with the acquisition and maintenance of Power. Included are such essentials as Not Appearing Stupid (an early career requirement), Fabricating A Sustainable Business Personality, and the arts of Management and Selling. The Advanced Curriculum hones the skills that are required to seize Success by the throat and shake it until valuable prizes fall out of its pockets, including fundamentals on Strategic Thinking, Self-Branding, mastering Electronic Communications, and dealing with Crazy People. Tutorials and Electives, which students may pursue as their interest or discretion advises, include lessons on Giving an Effective Presentation, Business Drinking, and the Care and Feeding of Ultra-Senior Officers. Lavishly enhanced with numerous charts, graphs, and other illuminating business illustrations, and backed up by years of study from Mr. Bing’s proprietary research organization (The National Association of Serious Studies), __The Curriculum__ will occupy a place of pride on any bookshelf dedicated to the study of business, how it works, and how it can be used against those who don’t know how it works. The Only Business School You'll Ever Need From the mind of bestselling author Stanley Bing, the ultimate corporate mentor, comes The Curriculum: Everything You Need to Know to Be a Master of Business Arts, a no-nonsense, real-world strategy for success. Sharp, practical, and amusing when it needs to be, and lavishly enhanced with charts, graphs, and other illuminating illustrations, The Curriculum is certain to occupy a place of pride on any shelf dedicated to books that explain how business works, and how that knowledge can be used to achieve power, happiness, and indefensible amounts of money. Included are key chapters on -not appearing stupid (mandatory for entry-level students); -fabricating a sustainable business personality; -management, group dynamics, and the art of selling; -self-branding and self-marketing; -mastering electronic communications; and -dealing with bosses and other crazy people. After contributing thousands of columns to Fortune, Esquire, and the Wall Street Journal, and writing nearly a dozen books on corporate strategy, Stanley Bing is at the top of his game, dispensing a lifetime's worth of hard-won wisdom to the next generation of masters. Enroll in The Curriculum, and his secrets will be yours'along with an attractive diploma, suitable for framing The core. Not appearing stupid ; Fabricating a business personality ; Selling, marketing, and negotiating ; Managing ; Group dynamics ; Fundaments of power The advanced curriculum. Strategic thinking ; On branding yourself ; Crisis management ; Electronic communications ; Crazy people ; Friends, enemies, and frenemies ; In defense of insincerity ; The zen of cosmic boredom ; Insensitivity training ; A short course in ethics Tutorials. Care (and feeding) of senior officer ; Town car management ; Giving an effective presentation ; Consultants ; Business metaphor ; Sex at the office ; Drunkenness and other maladies ; Going off the grid ; Leveraging without a lever ; Is there anything you won't do? ; Losing your mojo ; Maintaining mental fitness ; Dealing with feelings of overwhelming entitlement ; Basic wine and whiskey talk, and a brief word on cigars Electives. Hotel living ; Boondoggles and other opportunities for public humiliation ; Yelling and screaming ; Basic bullshitting ; Killing people ; Global business and other culture shocks ; Fear and its relation to business performance ; Rationalization & denial (R&D) ; What about love? ; No guts, no glory Glossary of key vocabulary Your diploma. Bing explains how business works, and shows how that knowledge can be used to achieve power, happiness, and indefensible amounts of money. From fabricating a sustainable business personality to mastering electronic communications, and dealing with bosses and other crazy people, he shares his secrets-- along with an attractive diploma, suitable for framing.