The Cultural Dimension of Global Business (1-download)

**Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.** __The Cultural Dimension of Global Business__ provides a foundation for understanding the impact of culture on global business and global business on culture. **Learning Goals**Upon completing this book readers will be able to: * Understand the interaction between global business and culture * Discuss comparative values and cultural differences * Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena * Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing * Identify strategies for coping with culture shock Cover -- Title Page -- Copyright Page -- Table of Contents -- Preface -- 1. Cultural Anthropology and Global Business, -- Introduction: Global Connections, -- The Perspective of Cultural Anthropology, -- Cultural Anthropology and Business, -- Anthropology's Major Concept: Culture, -- Culture Is Learned -- Culture Influences Biological Processes -- Cultural Universals Do Exist -- Cultural Change -- People from All Cultures Are Ethnocentric -- Cultures Are Integrated Wholes -- Corporations Also Have Cultures -- Cultural Differences in Business: Challenges and Opportunities, -- Cross-Cultural Scenarios, -- 2. Lenses for Understanding Culture and Cultural Differences, -- Contrasting Values, -- The Individual-Collective Dimension -- The Equality-Hierarchy Dimension -- The Change Orientation Dimension -- The Time Orientation Dimension -- Context, -- Metaphors, -- Change, -- Conclusion, -- Cross-Cultural Scenarios, -- 3. Communicating across Cultures: The Nonverbal Dimension, -- The Nature of Nonverbal Communication, -- Types of Nonverbal Communication -- Potential pitfalls in Studying Nonverbal Communication -- Business Introductions, -- Business Card Exchange -- Bowing -- Gift Giving -- Interactions Among Businesspeople, -- Body Posture -- Gaze -- Hand Gestures -- Facial Expressions -- Dress -- Proxemics -- New Technologies and Visual Media -- Conclusion, -- Cross-Cultural Scenarios, -- 4. Communicating across Cultures: Language, -- The Ideal of Linguistic Proficiency in Global Business, -- Linguistic Diversity, -- Language and Culture, -- The Influence of Culture on Language -- The Influence of Language on Culture -- Language Mirrors Values -- Linguistic Style, -- Language and Social Context, -- Some Additional Complicating Factors, -- Slang -- Euphemisms -- Verbal Dueling -- Humor -- Conversational Taboos Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture. Learning Goals Upon completing this book readers will be able to: Understand the interaction between global business and culture Discuss comparative values and cultural differences Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing Identify strategies for coping with culture shock This book demonstrates how the theories and insights of anthropology have positively influenced the conduct of global business and commerce, providing a foundation for understanding the impact of culture on global business, and global business on culture.