The Cult of LEGO

The Cult of LEGO / Культ Лего LEGO гораздо больше, чем просто игрушка, это образ жизни. Культ LEGO ® приглашает Вас в захватывающий мир творений сообщества LEGO. «Это захватывающий взгляд на мир преданных поклонников LEGO заслуживает место на книжной полке каждого, кто когда-либо играл с кирпичиками LEGO» - Крис Андерсон. LEGO is much more than just a toy—its a way of life. The Cult of LEGO® takes you on a thrilling illustrated tour of the LEGO community and its creations. Youll meet LEGO fans from all walks of life, like professional artist Nathan Sawaya, brick filmmaker David Pagano, the enigmatic Ego Leonard, and the many devoted AFOLs (adult fans of LEGO) who spend countless hours building their masterpieces. In this full-color coffee table book, youll find page after page of photos showcasing the fantastically creative and complex models built by the LEGO community. Youll marvel at a life-size stegosaurus, a microscale Yankee Stadium, a 22-foot long World War II battleship, a MINDSTORMS-powered monster chess set, and a remote- controlled Jawa Sandcrawler (with moving conveyor belt!). Visit the conventions where LEGO fans gather to socialize and show off their work. And discover the serious side of LEGO, used in therapy, prototyping, and teambuilding. Whether youre a card-carrying AFOL or just thinking fondly about that dusty box of LEGO in storage, John Baichtal and Joe Menos magnificent look at the world of LEGO will inspire you to take out your bricks and build something amazing. Praise for The Cult of LEGO «I defy you to read and admire this book and not want to doodle with some bricks by the time youre done.» —Gareth Branwyn, online editor-in-chief, MAKE Magazine «This fascinating look at the world of devoted LEGO fans deserves a place on the bookshelf of anyone whos ever played with LEGO bricks.» —Chris Anderson, editor-in-chief, Wired «A crazy fun read, from cover to cover, this book deserves a special spot on the bookshelf of any self-respecting nerd.» —Jake McKee, former global community manager, the LEGO Group «An excellent book and a must have for any LEGO enthusiast out there. The pictures are awesome!» —Ulrik Pilegaard, author of Forbidden LEGO About the Author John Baichtal is a contributor to MAKE Magazine and Wireds GeekDad blog. He has also written for legendary tabletop gaming magazines Dragon and Dungeon, as well as Kobold Quarterly and 2600: The Hacker Quarterly. Joe Meno is the founder of BrickJournal, a print and online LEGO® fan magazine. He has organized and run LEGO fan events, acted as an advisor on LEGO projects, and helped design LEGO sets. ВИДЕО ОНЛАЙН, Реклама книги: The Cult of LEGO Table of Contents......Page 7 Foreword......Page 9 Introduction......Page 10 1. The History of LEGO......Page 12 Billund: Home of Peat Bogs and LEGO......Page 15 Only the Best Is Good Enough......Page 17 The LEGO Group Reality: Change Happens......Page 19 Just Another Brick?......Page 25 Fake LEGO......Page 27 2. Building Again......Page 28 AFOLs......Page 32 Women Builders......Page 37 LEGO Builder Interview: Fay Rhodes......Page 40 Organizing the Trove......Page 45 Ingenious LEGO......Page 47 Remixed Bricks......Page 53 LEGO in Print......Page 55 LEGO on the Web......Page 59 LEGO Fan Glossary......Page 60 3. Minifig Mania......Page 62 The Minifig Turns 30......Page 65 Minifig Facts......Page 68 Minifig Controversy......Page 69 The Minifig in Pop Culture......Page 71 Red-Headed Step-Figs......Page 75 CubeDudes: Cartoony Geometric Figures......Page 78 Sig-Figs: LEGO You......Page 79 Pimp Your Fig......Page 81 Famous People, Minisized......Page 83 Minifig Scale......Page 91 4. (Re)creating Icons......Page 94 Carl the LEGO Guy......Page 97 Architectural Re-creations......Page 99 Trains......Page 107 Brick Classics......Page 114 Cinematic Inspirations......Page 123 5. Building from Imagination......Page 130 LEGO’s Odes to Imagination......Page 133 Mecha......Page 139 Steampunk: Pure Fan......Page 146 ApocaLEGO......Page 149 6. LEGO Art......Page 152 Olafur Eliasson’s Collectivity Project......Page 154 Douglas Coupland Ponders Time and LEGO......Page 157 AME72’s LEGO Graffiti......Page 159 Ego Leonard......Page 161 Nathan Sawaya’s The Art of the Brick......Page 163 Sublime Building......Page 168 Zbigniew Libera’s LEGO Concentration Camp......Page 171 7. Telling Stories......Page 174 Vignettes......Page 176 Back Stories......Page 177 Comics......Page 181 Political LEGO......Page 186 Diorama Storytelling......Page 187 Brick Flicks......Page 193 8. Micro/Macro......Page 196 Microscale......Page 200 Microdioramas......Page 201 Collaborative Microbuilding......Page 205 Building Big......Page 209 Life-Size LEGO......Page 220 LEGO Records......Page 223 9. Digital Brickage......Page 228 Video Games......Page 230 Building Games......Page 231 Computer-Aided Building......Page 232 LEGO Font......Page 236 Print-Your-Own Bricks......Page 237 LEGO Fan Resources......Page 240 LEGO Universe......Page 241 10. LEGO Robotics: Building Smart Models......Page 244 MINDSTORMS......Page 247 Robotics Also-Rans......Page 252 LEGO Robotics Projects......Page 254 FIRST LEGO League......Page 263 A Successful Sideline......Page 267 11. Gatherings......Page 268 LEGO Users Groups (LUGs)......Page 271 LEGO Conventions Come of Age......Page 273 Convention Activities......Page 277 Brick Cliques......Page 281 12. Serious LEGO......Page 282 Autism Therapy......Page 284 Marketing with Bricks......Page 285 Prototyping a Space Elevator......Page 288 High-Altitude LEGO......Page 291 Visualizing Skyscrapers......Page 293 Open Prosthetics......Page 295 Serious Play......Page 297 Andrew Carol’s Mechanical Computers......Page 299 Epilogue......Page 302 Index......Page 303

No, this isn't a book about joining some fringe cult. It's a book by LEGO® fans, for LEGO fans, and you and your kids will love it.

In The Cult of LEGO, Wired's GeekDad blogger John Baichtal and BrickJournal founder Joe Meno take you on a magnificent, illustrated tour of the LEGO community, its people, and their creations.

The Cult of LEGO introduces us to fans and builders from all walks of life. People like professional LEGO artist Nathan Sawaya; enigmatic Dutch painter Ego Leonard (who maintains that he is, in fact, a LEGO minifig); Angus MacLane, a Pixar animator who builds CubeDudes, instantly recognizable likenesses of fictional characters; Brick Testament creator Brendan Powell Smith, who uses LEGO to illustrate biblical stories; and Henry Lim, whose work includes a series of models recreating M.C. Escher lithographs and a full-scale, functioning LEGO harpsichord.

Marvel at spectacular LEGO creations like:

• A life-sized Stegosaurus and an 80,000-brick T. Rex skeleton
• Detailed microscale versions of landmarks like the Acropolis and Yankee Stadium
• A 22-foot long, 350-pound re-creation of the World War II battleship Yamato
• A robotic, giant chess set that can replay historical matches or take on an opponent
• A three-level, remote-controlled Jawa Sandcrawler, complete with moving conveyor belt

Whether you're a card-carrying LEGO fanatic or just thinking fondly about that dusty box of LEGO in storage, The Cult of LEGO will inspire you to take out your bricks and build something amazing.

Gold Medal, Independent Publisher Book Award, "IPPY" for Pop Culture

Silver Medal, 2012 ForeWord Book of the Year Awards for Crafts and Hobbies

Grand Prize, 2012 San Francisco Book Festival

Selected for the Communication Arts 2012 Design Annual

Praise for The Cult of LEGO

"I defy you to read and admire this book and not want to doodle with some bricks by the time you're done."

—Gareth Branwyn, online editor-in-chief, MAKE Magazine

"This fascinating look at the world of devoted LEGO fans deserves a place on the bookshelf of anyone who's ever played with LEGO bricks."

—Chris Anderson, editor-in-chief, Wired

"A crazy fun read, from cover to cover, this book deserves a special spot on the bookshelf of any self-respecting nerd."

—Jake McKee, former global community manager, the LEGO Group

"An excellent book and a must have for any LEGO enthusiast out there. The pictures are awesome!"

—Ulrik Pilegaard, author of Forbidden LEGO

"We're all members of the Cult of LEGO—the only membership requirement is clicking two pieces of plastic together and wanting to click more. Now we have a book that justifies our obsession."

—James Floyd Kelly, blogger for GeekDad.com and TheNXTStep.com

No, this isn't a book about joining some fringe cult. It's a book by LEGO fans, for LEGO fans, and you and your kids will love it. In The Cult of LEGO , Wired 's GeekDad blogger John Baichtal and BrickJournal founder Joe Meno take you on a magnificent, illustrated tour of the LEGO community, its people, and their creations. The Cult of LEGO introduces us to fans and builders from all walks of life. People like professional LEGO artist Nathan Sawaya; enigmatic Dutch painter Ego Leonard (who maintains that he is, in fact, a LEGO minifig); Angus MacLane, a Pixar animator who builds CubeDudes, instantly recognizable likenesses of fictional characters; Brick Testament creator Brendan Powell Smith, who uses LEGO to illustrate biblical stories; and Henry Lim, whose work includes a series of models recreating M.C. Escher lithographs and a full-scale, functioning LEGO harpsichord. Marvel at spectacular LEGO creations like: A life-sized Stegosaurus and an 80,000-brick T. Rex skeleton Detailed microscale versions of landmarks like the Acropolis and Yankee Stadium A 22-foot long, 350-pound re-creation of the World War II battleship Yamato A robotic, giant chess set that can replay historical matches or take on an opponent A three-level, remote-controlled Jawa Sandcrawler, complete with moving conveyor belt Whether you're a card-carrying LEGO fanatic or just thinking fondly about that dusty box of LEGO in storage, The Cult of LEGO will inspire you to take out your bricks and build something amazing. Praise for The Cult of LEGO "I defy you to read and admire this book and not want to doodle with some bricks by the time you're done." Gareth Branwyn, online editor-in-chief, MAKE Magazine "This fascinating look at the world of devoted LEGO fans deserves a place on the bookshelf of anyone who's ever played with LEGO bricks." Chris Anderson, editor-in-chief, Wired "A crazy fun read, from cover to cover, this book deserves a special spot on the bookshelf of any self-respecting nerd." Jake McKee, former global community manager, the LEGO Group "An excellent book and a must have for any LEGO enthusiast out there. The pictures are awesome!" Ulrik Pilegaard, author of Forbidden LEGO "We're all members of the Cult of LEGOthe only membership requirement is clicking two pieces of plastic together and wanting to click more. Now we have a book that justifies our obsession." James Floyd Kelly, blogger for GeekDad.com and TheNXTStep.com Product Description LEGO is much more than just a toy—it's a way of life. The Cult of LEGO® takes you on a thrilling illustrated tour of the LEGO community and its creations. You'll meet LEGO fans from all walks of life, like professional artist Nathan Sawaya, brick filmmaker David Pagano, the enigmatic Ego Leonard, and the many devoted AFOLs (adult fans of LEGO) who spend countless hours building their masterpieces. In this full-color coffee table book, you'll find page after page of photos showcasing the fantastically creative and complex models built by the LEGO community. You'll marvel at a life-size stegosaurus, a microscale Yankee Stadium, a 22-foot long World War II battleship, a MINDSTORMS-powered monster chess set, and a remote- controlled Jawa Sandcrawler (with moving conveyor belt!). Visit the conventions where LEGO fans gather to socialize and show off their work. And discover the serious side of LEGO, used in therapy, prototyping, and teambuilding. Whether you're a card-carrying AFOL or just thinking fondly about that dusty box of LEGO in storage, John Baichtal and Joe Meno's magnificent look at the world of LEGO will inspire you to take out your bricks and build something amazing. Praise for The Cult of LEGO "I defy you to read and admire this book and not want to doodle with some bricks by the time you're done."—Gareth Branwyn, online editor-in-chief, MAKE Magazine "This fascinating look at the world of devoted LEGO fans deserves a place on the bookshelf of anyone who's ever played with LEGO bricks."—Chris Anderson, editor-in-chief, Wired "A crazy fun read, from cover to cover, this book deserves a special spot on the bookshelf of any self-respecting nerd."—Jake McKee, former global community manager, the LEGO Group "An excellent book and a must have for any LEGO enthusiast out there. The pictures are awesome!"—Ulrik Pilegaard, author of Forbidden LEGO "The LEGO brick may be the most popular toy in the world, but it's much more than just a toy. In The Cult of LEGO, John Baichtal of MAKE Magazine and Wired's GeekDad blog and Joe Meno of BrickJournal take readers on a story-packed adventure through the history of LEGO, from its humble beginnings in a small Danish village to its ascent to the summit of the toy world. Along the way, readers are immersed in the fascinating world of LEGO and its fans. They learn hundreds of obscure LEGO facts as they're surrounded by countless fantastically complex and challenging models built by some of the most famous adult LEGO builders. Both deep and wide-ranging, The Cult of LEGO is sincere, admiring, and encyclopedic in its coverage, surveying everything from gigantic models to robots to genuine works of art. Exhaustively researched and lavishly illustrated in full color, The Cult of LEGO is destined to be the definitive guide to LEGO fan culture"-- Provided by publisher