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The essential guide for getting the internet traffic every smallbusiness owner needs. CD included. Today’s small-business websites require advanced features that visitors expect: streaming video and audio; e-commerce; custom surveys, forms, and polls; and discussion groups. This book covers all the basics of creating and publicizing a successful webpage. •Free CD includes JavaScript and numerous templates •Everything from design and publishing the site to automating and publicizing It •100 million websites as of 2006—and it keeps on growing •Simple and easy how-to for small businesses and organizations that can’t afford a professional web designer Cover Page......Page 1 Title Page......Page 2 Copyright Page......Page 3 Contents at a Glance......Page 4 Contents......Page 6 Introduction......Page 14 How to Use This Book......Page 15 Extras......Page 16 Special Thanks to the Technical Reviewer......Page 17 Trademarks......Page 18 Part 1: Building a Website with Your Bare Hands......Page 20 4 Making Your Website More Social......Page 104 E-Mail Me!......Page 105 What Are You Thinking?: Feedback......Page 107 Creating a Form......Page 108 Sending the Form: The Submit Button......Page 109 Harvesting Text with Text Boxes......Page 111 Harvesting Multiline Text with Text Areas......Page 114 Yes or No? Using Check Boxes......Page 116 Pick One: Using Radio Buttons......Page 118 Selecting Data from Lists......Page 120 Getting the Data Delivered to Your Door......Page 122 Discuss: Implementing Forums......Page 125 3 Accessorizing Your Site......Page 82 Making Your Point with Bulleted Lists......Page 83 Customizing the Bullet Style......Page 84 Numbered Lists: Easy as One, Two, Three......Page 87 Using a Different Numbering Style......Page 90 Defining Definition Lists......Page 92 Feeding Your Site: Adding a News Feed......Page 94 Generating Feed Headlines Using NewsGator......Page 96 Generating Feed Code Using FeedBurner......Page 99 Adding a Weather Module to Your Site......Page 100 Personalizing Your Site with a Favicon......Page 101 1 Building Blocks: The Basic Tags......Page 22 Firing Up a New Text File......Page 23 Saving HTML Files......Page 24 Browsing the Results......Page 25 Getting the Hang of HTML......Page 26 Laying the Foundation: A Bare-Bones Web Page......Page 27 Adding a Title......Page 29 Giving ’Em Something to Read: Adding Text......Page 30 Adding Paragraphs......Page 31 Adding Headings......Page 32 Accessorizing: Displaying Special Characters......Page 34 Giving ’Em Something to See: Adding Images......Page 36 Converting Graphics to GIF or JPEG......Page 37 Adding an Image to Your Page......Page 38 Wrapping Text Around an Image......Page 39 Giving ’Em Something to Click: Adding Links......Page 41 Some Basic Text Formatting Tags......Page 42 Changing the Font Size......Page 43 Changing the Font Family......Page 45 Working With Colors......Page 47 Coloring the Page Background......Page 49 2 Designing Your Site with Tables......Page 52 Web Woodworking: How to Build a Table......Page 53 Starting Easy: Building a One-Row Table......Page 54 Tacking On More Rows......Page 56 Adding a Row of Headers......Page 57 Using Border Styles......Page 58 Aligning Text Inside Cells......Page 62 Spanning Text Across Rows or Columns......Page 65 More Table Tidbits......Page 67 Designing With Tables: The Big Table Picture......Page 68 Creating a Site with a Margin......Page 69 Creating a Site with a Header and Footer......Page 74 Creating a Three-Column Site......Page 79 Part 2: Designing Your Website......Page 128 5 The Elements of Good Site Design......Page 130 Site Design Begins with Good Content......Page 131 Using Style Sheets to Design Your Site......Page 134 Using the Tag......Page 135 Linking to an External Style Sheet......Page 138 Working With Style Classes......Page 139 Organizing Your Site......Page 140 The One-Track Web Page......Page 141 Tie Everything Together with Your Home Page......Page 142 Use a Consistent Layout......Page 143 What to Include in Each Page......Page 145 Make Your Readers’ Lives Easier......Page 146 Anchors Aweigh!: Internal Links......Page 147 The Include Tag......Page 150 The Echo Tag......Page 152 6 Getting There from Here: Site Navigation......Page 158 Site Organization: Directories......Page 159 Setting Up a Navigation Bar......Page 160 Converting an Image into a Link......Page 161 Setting Up a Web Page Toolbar......Page 162 You Are Here: Creating Breadcrumb Links......Page 164 Adding a Search Feature......Page 165 Searching for a Search Feature......Page 166 Creating Drop-Down Lists of Links......Page 168 Cyber-Cartography: Adding a Site Map......Page 170 7 Configuring Your Website for Mobile Browsers......Page 172 Bad News on the Mobile Browser Front......Page 173 So Why Even Bother?......Page 174 Testing ... Testing ...: Mobile Simulators......Page 175 Setting Up a Mobile Style Sheet......Page 176 Mobile-Friendly Coding......Page 177 Hiding Elements from Mobile Browsers......Page 178 Collapsing a Table Structure for a Mobile Browser......Page 180 Part 3: Publishing Your Website......Page 184 11 Publicizing Your Site......Page 244 Measuring the Size of Your Audience......Page 245 Submitting Your Site......Page 246 Getting Noticed Using the Tag......Page 247 Composing Search Engine–Friendly Tags......Page 248 Creating a Sitemap File for Search Engines......Page 249 Announcing Your Site......Page 251 What Is Syndication?......Page 252 Building an RSS File......Page 253 Putting Your Feed Online......Page 256 More Strategies for Drawing a Crowd......Page 257 Join a Webring or Blogring......Page 258 Send a Note to an A-List Blogger......Page 259 Link to Other Sites......Page 260 8 Is Your Website Up to Snuff?......Page 186 Give Your Site a Once-Over......Page 187 Using the Markup Validation Service......Page 188 Using the CSS Validation Service......Page 192 Using NetMechanic......Page 193 Keeping Your Links in the Pink......Page 194 Other Validation Tools......Page 196 9 Ship It! Getting Your Site on the Web......Page 198 Use Your Existing Internet Provider......Page 199 A Buyer’s Guide to Web Hosting......Page 200 Finding a Web Host......Page 204 Commercial Web Hosts......Page 205 What Does Your Web Home Look Like?......Page 206 Your Directory and Your Web Address......Page 207 Making Your Hard Disk Mirror Your Web Home......Page 208 Adding Your FTP Address......Page 209 Sending the Files via FTP......Page 211 Creating a New Directory......Page 212 Making Changes to Your Web Files......Page 213 10 Hosting Your Own Website......Page 216 Why Host Your Own Site?......Page 217 Okay, So Just What Is IIS?......Page 218 Installing Internet Information Services......Page 219 Checking Out Your Newfangled Website......Page 220 IP Addresses and Computer Names......Page 221 Can’t Get Here from There: Firewalls......Page 222 Accessing Your Website over the Internet......Page 224 Viewing the Default Website Folder......Page 228 Viewing the Default Website with IIS Manager......Page 229 Setting Permissions on the Default Website Folder......Page 230 Adding a File to the Default Website......Page 232 Changing the Default Website Home Page......Page 233 Adding a Folder to the Default Website......Page 234 Stopping Your Website......Page 235 Renaming the Default Website......Page 236 Setting the Website’s Default Document......Page 237 Disabling Anonymous Access......Page 239 Viewing the Server Logs......Page 241 Part 4: Automating Your Website with JavaScripts......Page 262 12 Adding JavaScripts to Your Pages......Page 264 Using the Tag......Page 265 Using an External JavaScript File......Page 266 Displaying a Message to the User......Page 267 Writing Data to the Page......Page 268 Hiding Your E-Mail Address from Spam Crawlers......Page 270 Putting the Date and Time into a Page......Page 271 Understanding JavaScript Functions......Page 274 Detecting the User’s Browser......Page 276 A Script for Mouseovers......Page 280 Creating a Password-Protected Page......Page 283 Linking to Password-Protected Parts of Your Site......Page 284 The Password-Processing Script......Page 285 Making Form Fields Mandatory......Page 287 Confirming Form Data with the User......Page 289 A Mortgage Calculator......Page 292 Part 5: Turning Your Website Skills into Cash......Page 294 14 Becoming a Paid Website Designer......Page 296 Getting Started: Your Business Plan......Page 297 Getting Paid: Website Design Rates......Page 299 Legalese: Notes About Contracts......Page 301 Online Promotion......Page 302 Street Cred: Web Design Certification......Page 303 Are Website Ads a Good Thing?......Page 306 Some Ad Lingo You Should Know......Page 307 Choosing a Banner Exchange or Ad Network......Page 311 Some Ad Networks to Check Into......Page 312 Making Sense (and Cents) Out of Google AdSense......Page 314 Getting Started: Setting Up Your Account......Page 315 Creating Ad Code for Your Site......Page 320 Taking AdSense to the Next Level......Page 325 16 Working With Affiliate Programs......Page 330 What’s an Affiliate Program?......Page 331 Researching Affiliate Programs......Page 333 Setting Up an Affiliate Program......Page 334 Affiliate Program Pointers......Page 335 17 Selling Stuff on Your Site......Page 336 Renting Online Retail Space......Page 337 Creating an Order Form......Page 340 Processing Orders......Page 353 All About Big-Time E-Commerce......Page 355 Appendixes A Glossary......Page 356 B What’s on the CD......Page 366 Index......Page 370

the Essential Guide For Getting The Internet Traffic Every Smallbusiness Owner Needs. Cd Included.

today's Small-business Websites Require Advanced Features That Visitors Expect: Streaming Video And Audio; E-commerce; Custom Surveys, Forms, And Polls; And Discussion Groups. This Book Covers All The Basics Of Creating And Publicizing A Successful Webpage.

•free Cd Includes Javascript And Numerous Templates
•everything From Design And Publishing The Site To Automating And Publicizing It
•100 Million Websites As Of 2006—and It Keeps On Growing
•simple And Easy How-to For Small Businesses And Organizations That Can't Afford A Professional Web Designer