The Complete Guide to Self-Publishing: Everything You Need to Know to Write, Publish, Promote and Sell Your Own Book (Complete Guide to Self-publishing Everything)

Take Control of Your Destiny! Bottom line: You want to get published. You want to control the future of your manuscript and your writing career. Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success - whether you're a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the "bible" of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits. You'll find: • Complete step-by-step guidance on publishing and marketing a book • Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd • A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishing - and how to decide which is the best option for you • Practical advice on making the decision between offset printing and print-on-demand • How to leverage the Internet to create "buzz" and promote your book with killer PR • The latest information on e-publishing • A detailed marketing plan and timetable to keep you on track • Proven marketing strategies to get free publicity, reach nontraditional buyers, and sell books • Information-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websites • Valuable case studies and examples of how other publishers excel • An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry • Thirty-one creative ideas for generating capital to launch your publishing company The Complete Guide to Self-Publishing is the one book you need to take control of your writing career. Read it. Believe it. Do it. Your future depends on it. I. The building blocks Introduction Who should read this? What is this book about? The secret to public speaking "The silent way" The second secret to public speaking The law of attraction: what you see is what you get Vision + values = voice Confidence: what it is; what it isn't Do you have three legs? What all speakers must share The clever vs. the wise On a personal note The quiet side of speaking II. The basics Our two brains There's nobody out there but you! Private dialogue vs. public monologue When does a chat turn into a speech? Performance anxiety What if What next Growing old/growing up The devil is in the details The 7 percent solution: substance vs. style Writer's block: two kinds Getting real: the key to communicating Serious fun III. The details Tell me a story: if you don't, I won't listen! The theme vs. the point The perfect analogy The ear vs. the eye Eye contact: it's not a spectator sport Our spirit vs. our brain Too busy for words Hidden dimensions Famous last words Yoga and public speaking Future goals vs. present action In the beginning PowerPoint vs. personal power Can numbers tell stories? IV. It's a wrap A note on the keynote Hecklers and other blessings The lesson in a nightmare Henry and Oprah Saskia's secrets "And in conclusion ..." This book empowers writers to publish their own work with minimal risk and maximum profits. Inside is complete step-by-step guidance on publishing and marketing a book with new information on podcasts, blogs, webinars, e-publishing, print-on-demand and e-rights. A detailed marketing plan and marketing timetable, plus samples of sales letters, cover designs, catalog sheets and forms are also provided. An in-depth discussion of exclusive distributors, plus recent changes in bookselling make this book extremely topical What makes a speaker riveting? What makes an audience come alive? This book answers these questions by looking beyond the mechanics of speaking; by delving into the mysteries of charisma, and into the source of our own inspiration. It reveals the two most important secrets to public speaking. It reveals that how we see the world is how the world sees us. And if we wish to sparkle at the podium, we must be true to ourselves, for only then can we be true in the spotlight.