The Complete Guide to Professional Wedding Photography : Creating a More Profitable and Fulfilling Business

World-class wedding photographer shares his simple yet powerful recipe for creating a strong style and a profitable business Have you ever wondered why some wedding photographers succeed, when many others fail? Why some prosper, while others struggle to make a profit? Or how some can retire young, while others can never afford to stop? In this book, Damien Lovegrove shares with you the secrets of fusing art with commerce and gives you the vital tools needed for great achievement. This stunning guide by two exceptional wedding photographers at the top of their game is packed with over four hundred pictures all with their own tales to inspire and inform. It provides a simple yet profoundly powerful recipe for success, both for photographers just starting out and seasoned wedding pros alike.Discover how to master every aspect of photographing a weddingDevelop your style, and learn new shooting techniquesUnderstand how to read and use light quickly and effectivelyGet to grips with selling, marketing, postproduction and product designImprove your customer experience and increase your product valueManage your time and become a more effective photographerLearn financial mastery and how to avoid financial miseryFast track your career and unleash your potential"This isn't just another professional guide, it's a blueprint for success... Becoming a wedding photographer is the easy part. What's difficult is joining the elite, the top wedding photographers who earn big money. Even then it's not enough to be a good photographer. You've got to be good at everything else, too. That's where this book comes in." Christopher Wordsworth, professional photographer, author and journalist. "Damien Lovegrove is among a very few photographers who have a deep grasp of business concepts. He generously shares his proven business and photographic system with us - invaluable to both the aspiring and experienced professional photographer in the digital era. A must read." Michael J. Marmur, MBA. President - Special Event Photography, Canada Damien Lovegrove has created a highly respected, world class photography business. He learned his trade as a cameraman and lighting director at the BBC. In 1998 Damien teamed up with his wife Julie to launch Lovegrove Weddings. They took the industry by storm winning a string of major awards and have since photographed over 300 top weddings for clients around the world. Their extensive knowledge gained from these lucrative commissions is condensed into this valuable resource. Have you ever wondered why some wedding photographers succeed, when many others fail? Why some prosper, while others struggle to make a profit? Or how some can retire young, while others can never afford to stop? In this book, Damien Lovegrove shares with you the secrets of fusing art with commerce and gives you the vital tools needed for great achievement. This stunning guide by two exceptional wedding photographers at the top of their game is packed with over four hundred pictures all with their own tales to inspire and inform. It provides a simple yet profoundly powerful recipe for success, both for photographers just starting out and seasoned wedding pros alike. * Discover how to master every aspect of photographing a wedding * Develop your style, and learn new shooting techniques * Understand how to read and use light quickly and effectively * Get to grips with selling, marketing, postproduction and product design * Improve your customer experience and increase your product value * Manage your time and become a more effective photographer * Learn financial mastery and how to avoid financial misery * Fast track your career and unleash your potential "This isn't just another professional guide, it's a blueprint for success. Becoming a wedding photographer is the easy part. What's difficult is joining the elite, the top wedding photographers who earn big money. Even then it's not enough to be a good photographer. You've got to be good at everything else, too. That's where this book comes in." Christopher Wordsworth, professional photographer, author and journalist. "Damien Lovegrove is among a very few photographers who have a deep grasp of business concepts. He generously shares his proven business and photographic system with us - invaluable to both the aspiring and experienced professional photographer in the digital era. A must read." Michael J. Marmur, MBA. President - Special Event Photography, Canada Damien Lovegrove has created a highly respected, world class photography business. He learned his trade as a cameraman and lighting director at the BBC. In 1998 Damien teamed up with his wife Julie to launch Lovegrove Weddings. They took the industry by storm winning a string of major awards and have since photographed over 300 top weddings for clients around the world. Their extensive knowledge gained from these lucrative commissions is condensed into this valuable resource. * Reveals all the secrets and systems required by wedding photographers to make a good profit * Shows how these wedding photographers have chosen a few rules to consistently use, and explaines how everything follows from consitent choices and decisions. Invaluable reference for all aspiring wedding photographers * 300 color and black and white images detailing the technical information of the shot Content: Copyright , Page iv Preface , Pages vii-xii , Damien Lovegrove Foreword , Pages xiii-xvi , Bon voyage, Christopher Wordsworth Acknowledgement , Page xvii Chapter 1 - Overview of Wedding Photography , Pages part1,1-15 Chapter 2 - Developing a Style , Pages 16-37 Chapter 3 - Light Matters , Pages 38-71 Chapter 4 - Logistics – Planning the Wedding Day , Pages 72-83 Chapter 5 - The Pre-Wedding Shoot , Pages 84-95 Chapter 6 - The Wedding Day , Pages 96-157 Chapter 7 - Digital Post-Production Workflow , Pages 158-169 Chapter 8 - Life and Business Strategies , Pages 170-195 Chapter 9 - Marketing , Pages 196-219 Chapter 10 - Sales , Pages 220-239 Chapter 11 - Financial Mastery – Your Route to Healthy Profits , Pages 240-265 Chapter 12 - Products , Pages 266-282 Index , Pages 283-286