The communication catalyst : the fast (but not stupid) track to value for customers, investors, and employees

The fast (but not stupid) track to value for customers, investors, and employees. By doing the wrong things fast in business, waste is all that is accelerated, and value is sacrificed. Two leading consultants offer entrepreneurs and business leaders speed-guaranteed communication skills that can yield more results per hour and achieve a true competitive edge."" Contents......Page 5 Foreword......Page 7 Acknowledgments......Page 9 Introduction......Page 11 1. THE COMMUNICATION CASE FOR HIGH-VELOCITY VALUE......Page 21 2. VALUABLE PERCEPTION: The Leader’s Edge......Page 57 3. ALIGN: Intersect......Page 95 4. ALIGN: Invent......Page 124 5. ALIGN: Invest......Page 141 6. ACT: Engage, Clarify, and Close......Page 162 7. ADJUST: Review and Renew......Page 188 8. RAISING AND RESOLVING VALUABLE ISSUES......Page 219 9. THE BACK ROAD TO BRILLIANCE......Page 246 Appendix A—Generic Steps to the Intersection......Page 257 Appendix B—Evaluation Tool......Page 259 Index......Page 261 Finding that what plagues the industry most are time and money, Connolly and Rianoshek explain how to create more economic value in less time, primarily through the wily application of conversation. Social literacy, they contend, is all about communication design. Readers will learn why communication is the answer to the modern demand for speed, how genuine, skillful communication can heal the rift between high performance and meaningful work, and how communication can benefit such measurable areas as recruiting, retention, time to market, customer loyalty, and earnings per share "By doing the wrong things fast in business, waste is all that is accelerated, and value is sacrificed. Two leading consultants offer entrepreneurs and business leaders speed-guaranteed communication skills that can yield more results per hour and achieve a true competitive edge."--Amazon.com Mickey Connolly And Richard Rianoshek. Includes Index.