The Common Reader, Second Series

Review ”Far more than just another sales book.” — Entrepreneur “A powerful, entertaining guidebook to mastering the fundamentals that drive thriving sales.” —_Kirkus_ “A holistic sales and marketing campaign that works.” — Booklist “Chet Holmes is one of the greatest teachers of marketing, sales, and business success in the world today.” —Brian Tracy, author of The Way to Wealth “This is by far the best sales book I have ever read, and I have read hundreds.” —A. Harrison Barnes, CEO, Juriscape “A classic.” —Jay Conrad Levinson, author of Guerrilla Marketing Product Description Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference. The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve—sales, marketing, management, and more. Non-fiction NEWLY REVISED AND UPDATEDThe bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen materialEvery single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate Sales Machine first published in 2007, legendary sales expert Chet Holmes gave us the key to do just that. All you need is to focus on twelve key areas of improvement—and practice them over and over with pigheaded discipline.Now, a decade later, Chet's daughter Amanda Holmes breathes new life into her father's classic advice. With updated language to match our ever-changing times and over 50 new pages of content, The Ultimate Sales Machine will help any modern reader transform their organization into a high-performing, moneymaking force. With practical tools, real-life examples, and proven strategies, this book will show you how to: • Teach your team to work smarter, not harder • Get more bang from your marketing for less • Perfect every sales interaction by working on sales, not just in sales • Land your dream clientsThis revised edition expands on these proven concepts, with checklists to get faster ROIs, Core Story Frameworks to get your company to number one in your marketplace, and a bonus, never-before-revealed chapter from Chet, “How to Live a Rich and Full Life,” that will put you in the best possible mindset to own your career.For every CEO, manager, and business owner who wants to take their organization to the next level, The Ultimate Sales Machine will put you and your company on the path to success—and help you stay there! Chet Holmes has been called "one of the top 20 change experts in the country." He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.

Too many managers jump at every new trend, but don't stick with any of them. Instead, says Holmes, focus on twelve critical areas of improvement—one at a time—and practice them over and over with pigheaded discipline.

The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve. Like a tennis player who hits nothing but backhands for a few hours a week to perfect his game, you can systematically improve each key area.

Holmes offers proven strategies for:
• Management: Teach your people how to work smarter, not harder
• Marketing: Get more bang from your Web site, advertising, trade shows, and public relations
• Sales: Perfect every sales interaction by working on sales, not just in sales
The Ultimate Sales Machine will put you and your company on a path to success and help you stay there! Time management secrets of billionaires : how to maximize your productivity and help your people do the same -- Instituting higher standards and regular training : preprogram your organization to run like a finely tuned machine -- Executing effective meetings : how to work together to improve every aspect of your company using workshop training -- Becoming a brilliant strategist : how to get up to nine times more impact from every move you make -- Hiring superstars : how to accelerate your growth by using high-octane talent at every level -- The high art of getting the best buyers : the fastest, least expensive way to dramatically increase sales -- The seven musts of marketing : turbocharge every aspect of your primary marketing efforts -- The eyes have it : attract and close more buyers by using more compelling visuals, plus the biggest mistakes everyone makes when presenting -- The nitty-gritty of getting the best buyers : step-by-step, day-by-day tactics to land your dream clients -- Sales skills : the deeper you go, the more you will sell -- Follow-up and client bonding skills : how to keep clients forever and dramatically increase your profits -- All systems go : setting goals, measuring effectiveness, and activating your master plan Counsels business professionals on how to achieve success through a combination of focus and discipline strategies, in a guide that advises readers against following trends and taking on too many projects while making recommendations on marketing effectively and perfecting the art of the sale. Reprint. Holmes has been named one of the top 20 change experts in the country by "Industry Week." He helps clients blow away both the competition and their own expectations with one piece of advice: focus. The author shows the 12 key strategies organizations can use to improve business