The Commercial Exploitation of Intellectual Property Rights by Licensing (Hawksmere Reports)

About the author......Page 5 Preface......Page 6 1. What is licensing?......Page 11 2. Licensing and business strategy......Page 29 3. How to identify a licensor/licensee......Page 35 4. Financial issues......Page 49 5. Regulatory framework......Page 67 6. Structure and terms of licensing agreements......Page 73 7. Negotiation of licensing agreements......Page 83 8. Specific problems that can be encountered......Page 93 9. Managing a licensing operation......Page 99 10. Typical examples of licensing agreements......Page 105 Annexes......Page 231 Contents......Page 7

This Report will show you - whether as licensor or licensee - how to identify and secure profitable opportunities, strategies and techniques for negotiating the best agreement, and finally the techniques of successfully managing a license operation.

Thorogood legal reports are accredited by The Solicitors Regulation Authority (CPD reference DVQ/THPU) for continuing professional development as distance learning education. Did you know, this report has CPD hours accredited to it.