The Coming of the Mass Market, 1850–1914

Front Matter....Pages i-x Front Matter....Pages 1-1 Numbers....Pages 3-13 Incomes....Pages 14-26 Patterns of Consumption: Food....Pages 27-43 Patterns of Consumption: Shelter....Pages 44-57 Patterns of Consumption: Clothing....Pages 58-65 Patterns of Consumption: Luxuries....Pages 66-82 Front Matter....Pages 83-83 The Credit System....Pages 85-93 Pack, Stall and Shop....Pages 94-109 The Transformation of the Shop....Pages 110-133 Advertising....Pages 134-146 Front Matter....Pages 147-147 The Nation Fed....Pages 149-174 The Nation Clothed....Pages 175-192 The Nation Furnished....Pages 193-207 The Nation Entertained....Pages 208-231 Caveats and Conclusions....Pages 232-239 Back Matter....Pages 240-268