The Coming Age of Robots: Implications for Consumer Behavior and Marketing Strategy (ISSN)

This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. Over the next twenty years, the presence of robots will dramatically increase in our daily lives. Robots will serve as maids, gardeners, companions, waiters, security guards, nurses, teachers, playmates, receptionists, chauffeurs and prostitutes – to name only a few roles they will assume. These robots will be intelligent, autonomous, communicative, emotional, and continually progressing in their abilities. This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. Our insights come from national surveys of over 2,700 Americans, as well as a thorough review of existing academic research and expert predictions. We provide suggestions for publically-acceptable robot roles, robot design and the optimal marketplace approaches for successful human-robot interactions. Ready or not, it's coming. And sooner than you might think. This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution.

Over the next twenty years, the presence of robots will dramatically increase in our daily lives. Robots will serve as maids, gardeners, companions, waiters, security guards, nurses, teachers, playmates, receptionists, chauffeurs and prostitutes – to name only a few roles they will assume. These robots will be intelligent, autonomous, communicative, emotional, and continually progressing in their abilities.

This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. Our insights come from national surveys of over 2,700 Americans, as well as a thorough review of existing academic research and expert predictions. We provide suggestions for publically-acceptable robot roles, robot design and the optimal marketplace approaches for successful human-robot interactions. Ready or not, it’s coming. And sooner than you might think.

This book describes what we can expect in terms of robot advances over the next two decades, particularly in the area of human-interactive robots. We provide an in-depth look at how American consumers will react to this dramatic social, economic, and marketplace revolution.Our insights come from national surveys we conducted with over 2,700 Americans, as well as a thorough review of existing academic research and expert predictions. We provide suggestions for acceptable robot roles, robot design, and the optimal marketplace approaches to successful human-robot interactions and, yes, even successful human-robot bonding. This book provides valuable insights for robot manufacturers, companies considering using robots in consumer-facing roles and for consumers themselves who will be increasingly interacting with robots in their everyday lives. If you want to understand our future, you need to understand robots Halftitle Page Title Page Copyright Page Dedication Contents Preface Chapter 1 The Dawning Robot Revolution Chapter 2 Robot Exposure: In the Media and In Our Midst Chapter 3 Hopes and Fears about the Robot Future Chapter 4 Acceptable Robot Roles: At Home, in the Community, at the Store Chapter 5 Take Two Robots and Call Me in the Morning: Robots in Health Care Chapter 6 Reaction to Robot Design: Cute, Creepy, and Everything in Between Chapter 7 Human-Robot Interactions: Will You Become BFFs with a Robot? Chapter 8 Robot Manufacturers: Profiles and Plans Chapter 9 A Brave New Robot World: Implications for the Marketplace Appendix A: Studies Conducted by Authors Appendix B: Sources for Current Robot Capabilities References About the Author Index