The Clustered World\_How We Live, What We Buy, and What It All Means About Who We Are

"Ten years ago, Michael J. Weiss published his book The Clustering of America, in which he presented a totally new way of viewing the nation: not as fifty states but rather as forty neighborhood types, or "clusters.""--BOOK JACKET. "Now, in The Clustered World, Weiss reexamines the nation, finding that it has fragmented further into sixty-two different clusters - with new groups like Boomers & Babies, Gray Collars, and Latino America - and explores the demographic trends that shape the way we live today. Weiss then turns his attention abroad, revealing how corporations and nonprofit groups are using the cluster system to sell cars in Germany and promote social policy in Sweden, and also how American culture is seeping inexorably into lifestyles around the world."--BOOK JACKET. "Colorful maps, on-the-street interviews, and statistical research combine to make The Clustered World must reading for business-people, students of contemporary society, and ordinary busybodies who want to know what's going on down the street and around the world."--BOOK JACKET. Michael Weiss expands on the geodemographics of The Clustering of America with this fascinating look at the sixty-two new lifestyle "clusters" that define who we are by what we buy. Clustering has become a widely accepted business concept throughout the world, revealing a global village of people who have more in common with foreigners of the same cluster than they do with their fellow countrypeople. At first glance, Berwyn, Illinois, resembles many of the close-in suburbs of chicago, a settled middle-class community of beige brick bungalows known as a gateway for immigrants. Explores how businesses and bureaucrats use clustering systems to influence our opinions and choices