The Cigarette Century : The Rise, Fall, and Deadly Persistence of the Product That Defined America

From agriculture to big business, from medicine to politics, __The Cigarette Century__ is the definitive account of how smoking came to be so deeply implicated in our culture, science, policy, and law. No product has been so heavily promoted or has become so deeply entrenched in American consciousness. __The Cigarette Century__ shows in striking detail how one ephemeral (and largely useless) product came to play such a dominant role in so many aspects of our lives—and deaths. "The invention of mass marketing led to cigarettes being emblazoned in advertising and film, deeply tied to modern notions of glamour and sex appeal. It is hard to find a photo of Humphrey Bogart or Lauren Bacall without a cigarette. No product has been so heavily promoted or has become so deeply entrenched in American consciousness. And no product has received such sustained scientific scrutiny. The development of new medical knowledge demonstrating the dire harms of smoking ultimately shaped the evolution of evidence-based medicine. In response, the tobacco industry engineered a campaign of scientific disinformation seeking to delay, disrupt, and suppress these studies. Using a massive archive of previously secret documents, historian Allan Brandt shows how the industry pioneered these campaigns, particularly using special interest lobbying and largesse to elude regulation. But even as the cultural dominance of the cigarette has waned and consumption has fallen dramatically in the U.S., Big Tobacco remains securely positioned to expand into new global markets. The implications for the future are vast: 100 million people died of smoking-related diseases in the 20th century; in the next 100 years, we expect 1 billion deaths worldwide"-- Publisher description. CONTENTS......Page 8 Introduction: The Camel Man and Me......Page 10 I. CULTURE......Page 26 1. Pro Bono Publico......Page 28 2. Tobacco as Much as Bullets......Page 54 3. Engineering Consent......Page 78 II. SCIENCE......Page 112 4. More Doctors Smoke Camels......Page 114 5. The Causal Conundrum......Page 140 6. Constructing Controversy......Page 168 III. POLITICS......Page 234 7.The Surgeon General Has Determined......Page 236 8. Congress: The Best Filter Yet......Page 266 9. Your Cigarette Is Killing Me......Page 304 IV. Law......Page 342 10. Nicotine Is the Product......Page 344 11. Mr. Butts Goes to Washington......Page 382 12. The Trials of Big Tobacco......Page 442 V. GLOBALIZATION......Page 488 13. Exporting an Epidemic......Page 490 Epilogue: The Crime of the Century......Page 534 References......Page 548 Note on Sources......Page 620 Acknowledgments......Page 624 A......Page 626 B......Page 627 C......Page 628 F......Page 630 G......Page 631 I......Page 632 L......Page 633 M......Page 634 N......Page 635 P......Page 636 R......Page 637 S......Page 638 T......Page 639 V......Page 640 Z......Page 641 Basic Books CONTENTS 8 Introduction: The Camel Man and Me 10 I. CULTURE 26 1. Pro Bono Publico 28 2. Tobacco as Much as Bullets 54 3. Engineering Consent 78 II. SCIENCE 112 4. More Doctors Smoke Camels 114 5. The Causal Conundrum 140 6. Constructing Controversy 168 III. POLITICS 234 7.The Surgeon General Has Determined 236 8. Congress: The Best Filter Yet 266 9. Your Cigarette Is Killing Me 304 IV. Law 342 10. Nicotine Is the Product 344 11. Mr. Butts Goes to Washington 382 12. The Trials of Big Tobacco 442 V. GLOBALIZATION 488 13. Exporting an Epidemic 490 Epilogue: The Crime of the Century 534 References 548 Note on Sources 620 Acknowledgments 624 Index 626 A 626 B 627 C 628 D 630 E 630 F 630 G 631 H 632 I 632 J 633 K 633 L 633 M 634 N 635 O 636 P 636 Q 637 R 637 S 638 T 639 U 640 V 640 W 641 X 641 Y 641 Z 641 ISBN-13:,9780465070480 A comprehensive overview of the history of the tobacco industry in the United States during the twentieth century, discussing its influence on culture, science, politics, law, and globalization. Includes photographs. An exposé of the tobacco industry discusses the cultural, political, scientific, and legal aspects of cigarette smoking in modern America.