The Chinese Consumer Market: Opportunities And Risks (chandos Asian Studies Series)

The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with a Chinese viewpoint of developments Provides the management implications in different sectors of the Chinese economy Predicts future trends Content: Front matter , Pages i-iii Copyright , Page iv About the author , Page xi 1 - Chinese consumer trends , Pages 1-20 2 - The Chinese automobile market , Pages 21-45 3 - The cosmetic sector in China , Pages 47-62 4 - Chinese Internet consumer behaviour , Pages 63-90 5 - The Chinese mobile value-added services market , Pages 91-110 6 - The Chinese media market , Pages 111-125 7 - The Chinese 3G market , Pages 127-141 8 - The Chinese wine market , Pages 143-157 9 - The Chinese real estate market , Pages 159-176 10 - The Chinese pharmaceutical products market , Pages 177-191 11 - The Chinese tourism market , Pages 193-209 Conclusion , Page 211 Abbreviations , Pages 213-215 Index , Pages 217-228 The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies.

• The first book is in English made by Chinese researchers with a Chinese viewpoint of developments
• Provides the management implications in different sectors of the Chinese economy
• Predicts future trends

Annotation The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies Lei Tang examines the changing consumer business environment in China. It offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies