The Changing Nature of Doing Business in Transition Economies

The Changing Nature of Doing Business in Transition Economies uses a variety of national backgrounds to review the advancing business development of emerging economies and the impact of changing business conditions. It provides detailed insights into the way in which businesses function successfully in emerging economies with a comprehensive overview of the major strategic aspects involved. -- Book Description Front Matter....Pages i-xvii Introduction....Pages 1-8 Grading Up or Fading Out?....Pages 9-29 EU Enlargement and Inward FDI in Central Europe....Pages 30-46 Globalizing Brands?....Pages 47-67 Luxury Consumption in Emerging Markets....Pages 68-86 The Brewing Industry in CEE....Pages 87-103 Special Economic Zones in Russia....Pages 104-122 The Changing Russian Economy....Pages 123-147 Investing in a Transition Economy....Pages 148-182 Kissing the Frog....Pages 183-213 Celebrity Endorsement in Brand Management in Croatia....Pages 214-224 An Institutional Perspective....Pages 225-255 E-marketing Strategies in Emerging Markets....Pages 256-279 Transformation of the Estonian Banking System....Pages 280-302 Back Matter....Pages 303-317 The Changing Nature of Doing Business in Transition Economies uses a variety of national backgrounds to review the advancing business development of emerging economies and the impact of changing business conditions. It provides detailed insights into the way in which businesses function successfully in emerging economies with a comprehensive overview of the major strategic aspects involved. Book jacket Staying at the pinnacle of the advancing business development of transition economies and the impact of changing business conditions is a challenging task for all firms wanting to do business in them. This book provides insight into the way in which businesses function with a comprehensive overview of the major aspects involved.