The challenge of interior design : professional values and opportunities

A groundbreaking work—at an affordable price! * Fully revised and updated to reflect current trends * Invaluable for designers and the contractors and consultants who work with them Where is the business of interior design now? Where is it going? The Challenge of Interior Design shows designers how to see the big picture—how to understand the trends and movements in current design, then use them to work more effectively. Learn how to create spaces that reflect the times. Discover how to spot a trend, recognize a pattern, work as a team member, and understand what clients really want. This inspiring work, will guide designers to develop their skills and create new spaces to live, work, heal, learn, and grow.

Discover the power of interior design and how it affects the world. This intimate look at the changing design profession examines where the business is today and where it is going. From business theories and marketing challenges to learning programs and career-building, interior designers and other design specialists will find all they need to succeed in their field. Chapters cover how to:

—Analyze what clients want
—Modernize living spaces
—Create environmentally friendly designs
—Use sound judgment and ethical practices
—Spot trends
—Work with a team
—Recognize the effect of design on behavior
—Monitor changes in the industry

This guide also offers the newest communication tools for managing designer-client relationships and the tools for mapping out the future of a design firm. This is an inspiring call to action for any designer hoping to expand personal and creative horizons, develop his or her skills, or find new opportunities to create the optimal interior space.

Discover the power of interior design and how it affects the world. This intimate look at the changing design profession examines where the business is today and where it is going. From business theories and marketing challenges to learning programs and career-building, interior designers and other design specialists will find all they need to succeed in their field. Chapters cover how to: --Analyze what clients want --Modernize living spaces --Create environmentally friendly designs --Use sound judgment and ethical practices --Spot trends --Work with a team --Recognize the effect of design on behavior --Monitor changes in the industry This guide also offers the newest communication tools for managing designer-client relationships and the tools for mapping out the future of a design firm. This is an inspiring call to action for any designer hoping to expand personal and creative horizons, develop his or her skills, or find new opportunities to create the optimal interior space. 'The Challenge of Interior Design' will show both novice and experienced designers how to spot a trend, recognise a pattern, work as part of a team, and know what clients really want. It also looks at how design can affect behaviour and productivity, directions the industry is taking, and how best to educate your clients Clear, easy-to-follow tips and strategies for helping design firms survive and...