The Cambridge Handbook of Consumer Psychology (Cambridge Handbooks in Psychology)

Why Do Consumers Make The Purchases They Do, And Which Ones Make Them Truly Happy? Why Are Consumers Willing To Spend Huge Sums Of Money To Appear High Status? This Handbook Addresses These Key Questions And Many More. It Provides A Comprehensive Overview Of Consumer Psychology, Examining Cutting-edge Research At The Individual, Interpersonal, And Societal Levels. Leading Scholars Summarize Past And Current Findings And Consider Future Lines Of Inquiry To Deepen Our Understanding Of The Psychology Behind Consumers' Decision Making, Their Interactions With Other Consumers, And The Effects Of Societal Factors On Consumption. The Cambridge Handbook Of Consumer Psychology Will Act As A Valuable Guide For Faculty As Well As Graduate And Undergraduate Students In Psychology, Marketing, Management, Sociology, And Anthropology. Introduction: Understanding Consumers In The Here, The Now, And The Tomorrow / Michael I. Norton, Derek D. Rucker, And Cait Lamberton -- Individual Consumer Decision Making And Behavior -- Consumer Happiness And Well-being / Cassie Mogilner And Michael I. Norton -- Attitude Change And Persuasion : Past, Present, And Future / Zakary L. Tormala And Pablo Brol -- Consumer Prediction : Forecasted Utility, Psychological Distance, And Their Intersection / Carey K. Morewedge And Hal E. Hershfield -- Consumer Emotions / Eduardo B. Andrade -- Evolution And Consumer Behavior / Vladas Griskevicius And Kristina M. Durante -- Consumer Neuroscience : Revealing Meaningful Relationships Between Brain And Consumer Behavior / Hilke Plassmann And Uma R. Karmarkar -- Developmental Consumer Psychology : Children In The Twenty-first Century / Lan Nguyen Chaplin And Paul M. Connell -- Consuming Brands / Jill Avery And Anat Keinan --^ User Design Through Self-customization / Claudia Townsend, Ulrike Kaiser, And Martin Schreier -- Interpersonal And Social Consumer Psychology -- Identity-signaling Behavior / David Gal -- Coping Research In The Broader Perspective : Emotions, Threats, Mindsets And More / Dahee Han, Adam Duhachek, And Nidhi Agrawal -- Power And Consumer Behavior / Derek D. Rucker And Adam Galinsky -- Social Hierarchy, Social Status And Status Consumption / David Dubois And Nailya Ordabayeva -- Word Of Mouth And Interpersonal Communication / Jonah Berger -- Gift Giving / Morgan K. Ward And Cindy Chan -- Interpersonal Influences In Consumer Psychology : When Does Implicit Social Influence Arise? / Kirk Kristofferson And Katherine White -- Agency And Communion As A Framework To Understand Consumer Behavior / Didem Kurt And Jeremy Frimer -- Online Social Interaction / Andrew Gershoff And Ashesh Mukherjee -- Societal Structures -- Ethical Consumption / Rebecca Walker Reczek And Julie R. Irwin --^ Government Efforts To Aid Consumer Well-being : Understanding Federal Health Warnings And Disclosures / Jeremy Kees, Scot Burton, And Craig Andrews -- Taxes And Consumer Behavior / Christopher Y. Olivola And Abigail B. Sussman -- Moral And Political Identity / Karen Page Winterich, Vikas Mittal, And Karl Aquino -- The Consumer Psychology Of Online Privacy : Insights And Opportunities From Behavioral Decision Theory / Leslie K. John -- Consumers And Healthcare : The Reluctant Consumer / Janet A. Schwartz -- Social Class And Scarcity : Understanding Consumers Who Have Less / Anuj K. Shah -- Why Should We Then Share? Collaborative Consumption, From Theoretical Roots To New Opportunities / Cait Lamberton -- Globalization, Culture And Consumer Behavior / Carlos J. Torelli And Shirley Y. Y. Cheng. [edited By] Michael I. Norton, Harvard Business School, Harvard University, Derek D. Rucker, Kellogg School Of Management, Northwestern University, Cait Lamberton, Katz Graduate School Of Business, University Of Pittsburgh. Includes Bibliographical References And Index. Copyright_page Contents Figures Tables Contributors Introduction Part I. Individual Consumer Decision Making and Behavior 1 Consumer Happiness and Well-Being 2 Attitude Change and Persuasion 3 Consumer Prediction 4 Consumer Emotions 5 Evolution and Consumer Behavior 6 Consumer Neuroscience 7 Developmental Consumer Psychology 8 Consuming Brands 9 User Design through Self-Customization Part II. Interpersonal and Social Consumer Psychology 10 Identity-Signaling Behavior 11 Coping Research in the Broader Perspective 12 Power and Consumer Behavior 13 Social Hierarchy, Social Status, and Status Consumption 14 Word of Mouth and Interpersonal Communication 15 Gift Giving 16 Interpersonal Influences in Consumer Psychology 17 Agency and Communion as a Framework to Understand Consumer Behavior 18 Online Social Interaction Part III. Societal Structures 19 Ethical Consumption 20 Government Efforts to Aid Consumer Well-Being 21 Taxes and Consumer Behavior 22 Moral and Political Identity 23 The Consumer Psychology of Online Privacy 24 Consumers and Healthcare: The Reluctant Consumer 25 Social Class and Scarcity 26 Consumer Sharing 27 Globalization, Culture, and Consumer Behavior Name Index Subject Index This Handbook provides a comprehensive overview of the latest research in consumer psychology and considers future directions for the field. Leading scholars examine findings through individual, interpersonal, and societal lenses to answer key questions, such as why consumers make the purchases they do and which purchases make them truly happy.