The business start-up kit : [everything you need to know about starting and growing your own business
معرفی کتاب «The business start-up kit : [everything you need to know about starting and growing your own business» نوشتهٔ Steven D. Strauss، منتشرشده توسط نشر Kaplan Business در سال 2002. این کتاب در 77 صفحه، فرمت pdf، زبان انگلیسی ارائه شده است.
An indispensable how-to guide from the small business columnist for USAToday.com. Hundreds of thousands of people start their own businesses every year, and untold more dream about the possibility of becoming their own bosses. While entrepreneurship has its many potential rewards, it also carries unique challenges. Steven D. Strauss, one of the nation’s foremost authorities on small business, has developed an easy-to-read compendium of everything an aspiring entrepreneur needs to start and succeed in business. He explains what works, and what doesn’t, while giving entrepreneurs scores of tips and hints. Readers will learn: • Why following one’s passion is important when picking a business. • How to analyze a franchise property. • Which business form is best-corporation, partnership, or sole proprietorship. • What funding options are available-from venture capital to SBA loans. • How much to charge for goods or services. • Why having more than one revenue stream is important. • How to start a business on a shoestring. • Strategies for growth once the business is up and running Unlike other books on business formation, Strauss’s advice not only explains what steps to take, but also includes proven strategies, worksheets, forms to fill out, and success secrets. To that end, it is a business primer, step-by-step guide, and success strategies book all rolled into one. Business overview The home-based business advantage Buying franchises and other businesses Preparation, production, and distribution Planning your business Choosing great names and locations Licenses, permits, and business formation Outfitting the office Show me the money Creating a great image Let the numbers do the talking Law, taxes, and insurance Bootstrap financing Setting up shop at bargain prices Growing your business without big bucks Successful advertising strategies Successful marketing strategies Caring for customers and employees Business jujitsu Business success secrets. Aimed at aspiring entrepreneurs, this text covers the basics of running a business. Early chapters describe the risks and rewards of operating a home based business, running a franchise, or purchasing an existing business. Other topics include applying for a business loan, hiring employees, creating a marketing plan, and finding a good lawyer. Three chapters are devoted to starting a business "on a shoestring." Annotation (c) Book News, Inc., Portland, OR (booknews.com)
دانلود کتاب The business start-up kit : [everything you need to know about starting and growing your own business
Everything you need to know about starting and growing your own business, from USAToday.com's small business columnist, Steven D. Strauss.
Entrepreneurship has many potential rewards, and also carries unique challenges. Learn what works and what doesn't, along with scores of tips and hints in an easy-to-read compendium from one of the nation's foremost authorities on small business.