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The Business Planner : A Complete Guide to Raising Finance for Your Business

معرفی کتاب «The Business Planner : A Complete Guide to Raising Finance for Your Business» نوشتهٔ Iain Maitland (Auth.)، منتشرشده توسط نشر Elsevier Ltd در سال 1992. این کتاب در فرمت pdf، زبان انگلیسی ارائه شده است.

This is a step-by-step guide to producing sound business proposals, aimed mainly at entrepreneurs looking to start up or expand a small business. Rather than concentrating only on the financial side of the business plan, this book also looks at such aspects as defining market needs, describing the product, presenting oneself and collecting supportive documents. The author demonstrates how a basic proposal can be adapted to different circumstances and he includes examples, mini-cases and sample documentation from the major banks The Business Planner: A Complete Guide to Raising Finance for Your Business focuses on the steps and approaches involved in business planning aimed at increasing the financial capabilities of a business. The book first elaborates on introducing business plans and writing the commercial section. Discussions focus on detailing the market, describing products and services, listing of objectives, using a business plan, composing an introductory letter, and compiling a business plan. The text then ponders on drawing up the financial section, as well as preparing the profit budget, drafting cash flow forecast, projecting annual accounts, and examining financial requirements. The manuscript takes a look at adding the appendices, including checking the contents, positioning the appendices, and presenting the documents. The text also examines the setting up of a manufacturing business, purchasing of a shop, expanding a service agency, and starting a home-based venture. The publication is a vital source of data for businesspeople and researchers interested in the processes involved in putting up a business. Content: To Tracey and Michael, Page ii Front Matter, Page iii Copyright, Page iv Preface, Pages vii-ix Acknowledgements, Page xi 1 - Introducing business plans, Pages 1-18 2 - Writing the commercial section, Pages 19-50 3 - Drawing up the financial section, Pages 51-85 4 - Adding the appendices, Pages 86-97 5 - Putting it all together, Pages 98-126 6 - Looking for help, Pages 127-149 Index, Pages 151-153 This is a step-by-step guide to producing sound business proposals, aimed mainly at entrepreneurs looking to start up or expand a small business. As well as financial aspects, the book looks at defining market needs, describing the product, presenting oneself and collecting supportive documents.
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