The Business of Metaverse: How Organizations Can Optimize the Opportunities of Web3 and AI

The metaverse is so much more than just a technology and immersive experience. Join digital visionary and global platform innovation expert David Palmer on this exciting journey exploring the metaverse and its myriad commercial, impact and career opportunities for business. The Business of Metaverse outlines the building blocks for success in the metaverse and how organizations can effectively position themselves to transition and benefit from it. It presents a unique framework showing how different components of the metaverse and the physical worlds can come together, providing a basis for strategic positioning for different sectors and industries and equipping readers with valuable insights into how they can anticipate and navigate key opportunities and challenges. Delving into this new world with embedded immersive capabilities, it explores what metaverse business entities could look like, the new business models in waiting and how businesses can gain competitive advantage through the power of interoperability. Taking a panoramic approach to opportunity, it examines the wide-ranging transformative impacts that the metaverse can bring to the business landscape, from equality and inclusive impact, new work and career paths and digital identities to new digital and data currencies in the metaverse economy. Cover Contents Preface 01 What is the metaverse? History of the concept History of AR and VR History is still writing itself What is the metaverse now? How did the metaverse evolve? How is the metaverse defined? The metaverse vision Is the metaverse the next iteration of the internet? Is the metaverse a new operating system? How important is AI to the metaverse operating system? Is the metaverse an industrial evolution or the next revolution? Is there one metaverse or many? Is the metaverse open or closed, centralized, decentralized or hybrid? Could the metaverse become a protocol with its own trust algorithm? Is the metaverse already here? Notes 02 The eight layers of the metaverse The metaverse framework Layer 1 – Experience Layer 2 – Physical interface to the metaverse Layer 3 – Metaverse finance Layer 4 – Data in the metaverse Layer 5 – Ecosystems of the metaverse Layer 6 – The business of the metaverse Layer 7 – Governance legal and regulation Layer 8 – Technology in the metaverse 03 Opportunities of the metaverse What is the metaverse opportunity? How big is the metaverse business opportunity? The opportunities associated with the metaverse as a new operating system What is the wider opportunity for government and society? Notes 04 Is equality a metaverse opportunity? Can the metaverse change the opportunity landscape? Is the metaverse the key to equity? Is equity the key to unlocking value in the metaverse? Can the metaverse help to solve the digital divide? Can the metaverse start the journey to equality through individuals and communities? Is equality in the metaverse linked to new economic opportunity? How can the metaverse address financial inclusion? Can the metaverse make local communities global? Can the metaverse create safe space environments for social equality? Is privacy and security the key to equality? What are the key challenges to metaverse equality? How do we take the first steps towards an equitable metaverse? Notes 05 The metaverse transformation and new immersive revolution The components for transformation – the 4Cs of the metaverse The components for transformation – metaverse interoperability The components for transformation – metaverse communication The components for transformation – metaverse commerce The components for transformation – metaverse and community Is self-sovereign digital identity (SSI) key tothe evolution of metaverse communities? The components for transformation – metaverse and content Can the metaverse impact the new interaction point and be the key to transformation? What is the role of ecosystems in metaverse-led transformation? Could the role of AI as complementor in the metaverse be the key to transformation at scale? Has the metaverse already begun to transform the ways in which ecosystems operate? Can the metaverse ecosystem operations extend transformation to enterprise and business? Are digital twins, IoT, Web3 and AI the keys to transforming manufacturing? Why is the industrial metaverse important to business transformation? Can the shared metaverse transform the business landscape? Can Web3 decentralized autonomous organizations be the future of businesses in the metaverse? Can the virtual business be the future metaverse business entity? Can the metaverse Web3 and AI transform law and contracting? Notes 06 What is the future of metaverse business? Is the metaverse the new location for businesses to set up and operate? Is connecting the metaverse experience to physical retail locations a business opportunity? What is the role of the metaverse as a channel for retail and brands? Can MXCs help metaverse businesses to attract and manage talent? Is 3D printing a metaverse business? What is the role of business in the consumer metaverse? How can the consumer metaverse business grow? How important is retail to the business of the consumer metaverse? Key platforms operating in the metaverse What is the business of the industrial metaverse? What is the business of the shared metaverse? The metaverse and the business of content economy The metaverse and the business of producer economy The metaverse and the business of gig economy The metaverse and the business of advertising economy The business of the AI metaverse How can businesses position for the metaverse The metaverse business architecture The metaverse business feature catalogue How will metaverse businesses evolve? Notes 07 Metaverse economics, currencies and regulation How will the metaverse economy emerge? How can the metaverse economy interact with the established economy? What are the components of the metaverse economy? 08 Communications in the metaverse How has the communications industry evolved? What requirements is the metaverse placing on communications? What are CSPs doing to meet the demands from digital technologies and the metaverse? What is the relationship between communications and the metaverse? How will users access the metaverse? What does communication in the metaverse look like? How could the phone number be the digital identity to bridge physical and virtual worlds? Can AI change communications? What is the relationship between communications, the metaverse and Web3? What is the relationship between IoT, Web3 and the metaverse? What are the key impacts of the metaverse on communications? Note 09 The eight keys to the metaverse Key 1 – The adaptability of economic and legal systems Key 2 – AI and the data economy Key 3 – The token economy Key 4 – Interoperable digital identity Key 5 – The world of wallets Key 6 – Fast low-latency connectivity Key 7 – Distributed infrastructure Key 8 – Security and quantum proofing Note Appendix Index