وبلاگ بلیان

The business of humanity : strategic management in the era of globalization, innovation, and shared value

معرفی کتاب «The business of humanity : strategic management in the era of globalization, innovation, and shared value» نوشتهٔ John C Camillus; Bopaya Bidanda; N Chandra Mohan; Routledge، منتشرشده توسط نشر Productivity Press;CRC Press در سال 2018. این کتاب در فرمت pdf، زبان انگلیسی ارائه شده است.

Companies across the world, for a variety of reasons, are committing to incorporating social responsibility into their business models and finding that their profits are growing and their long-term sustainability is enhanced―building "humanity" into their business models as the driver of economic, environmental, and social sustainability. This fascinating development is a widely observable global phenomenon. The "Business of Humanity®" (BoH) Proposition is the synthesis of counter-intuitive but simple and powerful ideas about how companies can add value in today’s globalized and fast-changing world. The task of BoH Strategies is to overcome three critical challenges characterizing today’s business environment, namely disruptive technologies, conflicted stakeholders, and unknowable futures. BoH Strategies are designed to convert these challenges into opportunities for enhanced sustainability on all three dimensions―economic, environmental and social. Written by leading experts with decades of experience, this book: * Provides a hands-on understanding of how to implement this powerful and rewarding approach to simultaneously add economic value and enhance social benefit * Includes the experiences and approaches of highly regarded business executives and successful organizations * Responds to the critical challenges created by three environmental mega forces – the inevitability of globalization, the imperative of innovation, and the importance of shared value. This book is based on lessons drawn from the real world and provides a compelling rationale for the power of the BoH Proposition. The pragmatic framework and process offered enable companies to develop and confidently implement value-adding strategies based on the BoH Proposition. Companies across the world, for a variety of reasons, are committing to incorporating social responsibility into their business models and finding that their profits are growing and their long-term sustainability is enhanced -- building "humanity" into their business models as the driver of economic, environmental and social sustainability. The Business of Humanity (BoH) proposition leads to humane decisions and actions that will increase the profits generated and, importantly, reduce missteps when entering a new and untested market. It responds to humankind in business decisions by recognizing and demonstrating the innovation and revenue growth potential of emerging markets at the bottom of the pyramid. This book is based on the lessons drawn from case studies and offfers a commonsense rationale for the power of the BoH proposition. The framework is pragmatic -- a framework and a process -- and enables companies to develop and confidently implement value-adding strategies based on the BoH proposition Content: Chapter 1: The Business of Humanity (R) PropositionChapter 2: The Strategic Challenge Chapter 3: Responding to the Strategic ChallengeChapter 4: The Business of Humanity (R) Management Framework Chapter 5: Identity as Anchor, Beacon and CompassChapter 6: Feed-Forward to a Visionary FutureChapter 7: Frugal Engineering, Not Jugaad! Chapter 8: Forming Business of Humanity (R) StrategiesChapter 9: The Promise of Business of Humanity (R) StrategiesAppendix 1: Arvind Ltd: The Power of BoH StrategiesAppendix 2: Ford in Camacari: BoH-Driven Sustainability as StrategyAppendix 3: Walmart in India: In Search of a BoH StrategyAppendix 4: SKS Microfinance and Bandhan: The Triumph of BoH Strategy
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