The Business of Belonging: How to Build Communities That Grow the Bottom Line

Your business problems are community problems. Solve them and scale with help from the leader in the field. The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging: How to Build Communities that Grow the Bottom Line is the definitive playbook for doing just that. CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist. Building Customer Communities tackles topics like: The SPACES and the six key drivers of community success: Support, Product, Acquisition, Contribution, Engagement and Success. How to measure the ROI of community initiatives and outcomes The anatomy, lifecycle, and member journey of a business community Designing, facilitating, and moderating shared spaces for your community members For leaders driving the bottom line and community professionals alike, The Business of Belonging is the definitive resource for making community a priority.

"A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing

"This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable

The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building.

This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that's the goal for today's connected businesses, and this book is the map to getting there.

"A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing "This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage , the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building. This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that's the goal for today's connected businesses, and this book is the map to getting there. Cette édition numérique a été réalisée à partir d'un support physique, parfois ancien, conservé au sein du dépôt légal de la Bibliothèque nationale de France, conformément à la loi n° 2012-287 du 1er mars 2012 relative à l'exploitation des Livres indisponibles du XXe siècle. Pages de début Sur la corde raide Du nouveau à l'ancien 1 - Le mythe et l'utopie La contradiction de Jean Vilar Le théatre public en France À l'heure du soleil 2 - L'intervention brechtienne Les deux Brecht Le général et le particulier Le lieu de la représentation épique « Baal » ou l'impossible voyage « Au-dessus de mère courage » Un théatre « intervenant » 3 - La représentation et sa critique Adamov à la scène ou les malentendus de l'illusion Marivaux « sauvage » ? Un objet nommé « Woyzeck » Une « tragédie » historique A la recherche de « Germinal » 4 - Le jeu du spectacle « La Moscheta » splendeurs et misère du théatre Le requiem américain du Bread and Puppet Pour Dario Fo 5 - Le retour de l'acteur Paradoxe et tentations de l'acteur contemporain Un grand auteur petit-bourgeois Le jeu de la Weigel « Faire théâtre de tout » (Vitez) Des acteurs a la première personne ? 6 - L'impossible théâtre de la réalité Artaud ou l'horizon de la représentation Appendice - Annuelles (1970-1978) 1970. Le théâtre écartelé 1971. De l'« Off » à l'« In » 1972. Le temps du repli 1973. Jeu et images 1974. Regards en arrière 1975. Un détour vers la réalité ? 1976. Grosses machines et recherches à tatons 1977. « Être ou ne pasÊtre » 1978. Un certain malaise Pages de fin "The idea of business community is changing. Older, traditional approaches to build community, such as those of Raving Fans, are about getting people to love your brand and product and evangelize it. But to be a true community, those fans need to be connected to each other, and given clear paths to contribute. The Business of Belonging is about creating such a valuable community around your brand and product that customers not only become more loyal, they also become contributors and leaders who help accelerate the growth of your business. It's the world's first book for the decision maker who wants to better understand community, and for the community builder who wants to succeed in the world of business. This book will walk you through the exact process you need to align community with business objectives like growth and retention, and how to make these things measurable and actionable. It will follow the SPACES Model, which holds that growth through community comes in 6 areas: Support, Product, Acquisition, Contribution, Engagement and Success."-- Provided by publisher