The Business of Architecture : Your Guide to a Financially Successful Firm

__The Business of Architecture__ is the essential guide to understanding the critical fundamentals to succeed as an architect. Written by successful architects for architects everywhere, this book shows the architecture industry from a corporate business perspective, refining the approach to architecture as a personal statement to one that must design and build within the confines of business and clients. __The Business of Architecture__ will educate new and experienced architects alike with valuable insights about profit centers, the architect as developer, how to respond to requests for proposals, intellectual property, and much more. Contents Foreword Preface Acknowledgments Introduction 1 Architecture Today: The Current State of the Profession 2 Transitioning from Academia to Corporate Culture 3 What Makes a Successful Business? 4 Leadership Matters: Organizational Structure in the Firm 5 Profit Centers 6 Process Versus Product 7 The Architect as the Developer 8 The Basics of Financial Management 9 The Right Fit: Hiring People and Finding Clients 10 The Architect’s Plan for Branding and Marketing 11 Responding to RFPs and Building Relationships That Can Get You Ahead in the Process 12 Intellectual Property: Who Owns What? 13 Determining How Much Your Firm Is Worth Conclusion and Resources References Index