The Business Coaching Handbook : Everything You Need to Be Your Own Business Coach

"The Business Coaching Handbook" reveals what business coaching really is, how to assess the shape of your business, and what steps you need to put in place to grow a successful business. This book has been compiled for business entrepreneurs who have recently achieved the primary goal of getting the enterprise up and running or, who have been operating their own professional practice or business for a few years and now want to take it to the next level. Set in the same user-friendly format as The Life Coaching Handbook, this book guides the reader through a step-by-step process to coaching. It is all about knowing where you are, where you are going and the actions that you will take to get there. The Business Coaching Handbook (2008)......Page 1 Table of Contents......Page 6 Acknowledgements......Page 7 The Fun Begins......Page 8 Coaching Simplicity......Page 10 Due Diligence......Page 12 A Special Bonus......Page 13 Disclaimer Notice......Page 14 01: Now Review Now......Page 15 The PACE Exercise......Page 17 Diagnostic Action Box......Page 28 02: The Secrets of Setting Goals......Page 30 Step One: Know what you want......Page 31 Step Two: Be specific......Page 33 Step Three: Set realistic deadlines......Page 34 Step Four: Establish milestones......Page 35 Step Five: Gather resources......Page 36 Step Six: Review and act......Page 37 Diagnostic Action Box......Page 39 03: Time Is Money......Page 41 Diagnostic Time Chart......Page 43 Three easy methods for using to-do lists effectively......Page 46 Actions to defeat time-takers......Page 48 Time Reclaim Chart......Page 49 Fundamentals for Efficient Management of Your Business Time......Page 53 Destroy distractions......Page 55 Delegate or outsource......Page 56 Time control chart......Page 57 Cost your time......Page 59 Diagnostic Action Box......Page 60 04: Typical Customer Profile......Page 62 Three things to remember with your promotions......Page 66 Typical customer public relations......Page 67 Diagnostic Action Box......Page 68 05: From Lead to Sale......Page 70 Have your procedures in place......Page 75 Diagnostic Action Box......Page 85 06: Marketing Magic......Page 87 The Success 'Magic' that You Must Apply to All Your Promotions......Page 89 Diagnostic Action Box......Page 97 07: Your Press Releases......Page 99 Diagnostic Action Box......Page 109 08: The Art of Advertising......Page 111 Advertising Stages......Page 113 Placing your advertising and getting the best deals......Page 115 Getting your press advertisement for free......Page 117 Beyond the printed page......Page 118 Diagnostic Action Box......Page 120 09: Website Marketing......Page 122 Where to start......Page 124 Diagnostic Action Box......Page 129 10: Tactical Socialising......Page 131 The Uncompromising Network......Page 132 Five reasons for tactical socialising......Page 133 Eight tips for being a tactical socialiser......Page 140 Diagnostic Action Box......Page 141 11: Staff Strategies......Page 143 Appraisal......Page 151 Conflict Resolution......Page 152 Diagnostic Action Box......Page 155 12: Challenge Resolution......Page 157 Diagnostic Action Box......Page 165 13: Money Matters......Page 167 How to calculate profit......Page 171 Diagnostic Action Box......Page 176 14: Money from Waste......Page 178 Mistakes Waste......Page 179 Employee Waste......Page 181 Time Waste......Page 184 Stationery/Product Waste......Page 186 Opportunity Waste......Page 187 Cleaning Waste......Page 188 Diagnostic Action Box......Page 189 15: Intellectual Money......Page 191 Intellectual Property Rights......Page 193 Intellectual Assets/Intangible Assets......Page 198 Diagnostic Action Box......Page 200 16: Outsourcing......Page 202 What can be Outsourced?......Page 204 What to Consider......Page 205 Diagnostic Action Box......Page 213 17: Succession Planning......Page 215 Diagnostic Action Box......Page 222 Bibliography......Page 224 Author Resource Guide......Page 225 Index......Page 226 The Business Coaching Handbook (2008) 1 Table of Contents 6 Acknowledgements 7 Introduction: A very personal letter from the author 8 The Fun Begins 8 Coaching Simplicity 10 Due Diligence 12 A Special Bonus 13 Disclaimer Notice 14 01: Now Review Now 15 The PACE Exercise 17 Diagnostic Action Box 28 02: The Secrets of Setting Goals 30 Six Step Goals 31 Step One: Know what you want 31 Step Two: Be specific 33 Step Three: Set realistic deadlines 34 Step Four: Establish milestones 35 Step Five: Gather resources 36 Step Six: Review and act 37 Diagnostic Action Box 39 03: Time Is Money 41 Diagnostic Time Chart 43 Three easy methods for using to-do lists effectively 46 Actions to defeat time-takers 48 Time Reclaim Chart 49 Fundamentals for Efficient Management of Your Business Time 53 Destroy distractions 55 Manage meetings 56 Delegate or outsource 56 Busy signs system 57 Time control chart 57 Cost your time 59 Saving time with people 60 Diagnostic Action Box 60 04: Typical Customer Profile 62 Three things to remember with your promotions 66 Typical customer public relations 67 Diagnostic Action Box 68 05: From Lead to Sale 70 Have your procedures in place 75 Diagnostic Action Box 85 06: Marketing Magic 87 The Success 'Magic' that You Must Apply to All Your Promotions 89 Diagnostic Action Box 97 07: Your Press Releases 99 Diagnostic Action Box 109 08: The Art of Advertising 111 Advertising Stages 113 Placing your advertising and getting the best deals 115 Getting your press advertisement for free 117 Beyond the printed page 118 Diagnostic Action Box 120 09: Website Marketing 122 Where to start 124 Diagnostic Action Box 129 10: Tactical Socialising 131 The Uncompromising Network 132 Five reasons for tactical socialising 133 Eight tips for being a tactical socialiser 140 Diagnostic Action Box 141 11: Staff Strategies 143 Appraisal 151 Conflict Resolution 152 Diagnostic Action Box 155 12: Challenge Resolution 157 Diagnostic Action Box 165 13: Money Matters 167 How to calculate profit 171 Diagnostic Action Box 176 14: Money from Waste 178 Mistakes Waste 179 Employee Waste 181 Time Waste 184 Stationery/Product Waste 186 Opportunity Waste 187 Energy Waste 188 Cleaning Waste 188 Diagnostic Action Box 189 15: Intellectual Money 191 Intellectual Property Rights 193 Intellectual Assets/Intangible Assets 198 Diagnostic Action Box 200 16: Outsourcing 202 What can be Outsourced? 204 What to Consider 205 Diagnostic Action Box 213 17: Succession Planning 215 Diagnostic Action Box 222 Bibliography 224 Author Resource Guide 225 Index 226 The Business Coaching Handbook reveals what business coaching IS, how to assess the shape of your business and what steps you need to put in place to grow a successful business. This book has been compiled for business entrepreneurs who have recently achieved the first goal of getting the enterprise up and running or, have been operating their own professional practice or business for a few years and now want to take it to the next level.