ساختمان به عنوان صفحه نمایش: تاریخ، نظریه و عمل رسانه‌های عظیم (مدیا متترز)

"The Building as Screen: A History, Theory, and Practice of Massive Media describes, historicizes, theorizes, and creatively deploys massive media -- a set of techno-social assemblages and practices that include large outdoor projections, programmable architectural façades, and urban screens -- in order to better understand their critical and creative potential. Massive media is named as such not only because of the size and subsequent visibility of this phenomenon but also for its characteristic networks and interactive screen and cinema-like qualities. Examples include the programmable lighting of the Empire State Building and the interactive projections of Montreal's Quartier des spectacles, as well as a number of works created by the author himself. This book argues that massive media enables and necessitates the development of new practices of expanded cinema, public data visualization, and installation art and curation that blend the logics of urban space, monumentality, and the public sphere with the aesthetics and affordances of digital information and the moving image. Through case studies, participant observation, interviews with artists, designers, and cultural producers, close and distant readings of social media associated with various buildings-as-screens and their related events, archival and historical research, and creative probes, this book explores the capacity that massive media has to support a more participatory public culture in which we identify and engage with collective presence, memory, and action through information, architecture, and the moving image."-- Provided by publisher Cover -1 Table of Contents 8 Acknowledgements 10 1. Introducing Massive Media 12 From the Top 12 Why Massive Media? 18 A Brief History of the Public Sphere, Monumentality, and Media 20 The Most Advanced Site of Struggle: The Public Sphere 20 Looking Up Together: Monumentality 23 A Modern Monument for the Modern Masses 26 Space and Media 28 Accelerated Rituals 33 Reverie Amidst the Real 36 Entering Supermodernism 39 How this Book Works 41 2. Large-scale Projection and the (New) New Monumentality 50 Moving Images 50 A Short History of the Moving Image in Public Space 54 Architecture, Expanded Cinema, and the New Monumentality 59 The Image Mill 62 Superimposition and Massive Media: Super Imposing 65 Spatial Montage: Extra Diegetic 68 Dispositif and Apparatus: Staging the City 70 McLarena: Recentring the Audience 73 Participation: Don’t Just Sit There and Watch 76 Place Branding and Theatricality 77 A New (New) Monumentality? 78 Experiments in Public Projection 83 30 moons many hands 84 The Line 89 A Perceptual Laboratory 95 3. Low-Resolution Media Façades in a Data Society 100 This Building is on Fire 100 A Short History of the Empire State Building 104 Colours and Meanings 107 Understanding Contemporary Dimensions of Public Data Visualisations 111 The Empire State Building as Monumental Public Data Visualisation 114 Experiments in Public Data Visualisation 121 E-TOWER 122 In The Air, Tonight 125 Temporary Intensities and Collective Conversations in Supermodern, Relational Space 128 4. Curating Massive Media 134 Changing Spaces 134 A Short History of Public Screen Practice 137 Massive Media and Public Art 140 What People Have in (The) Common 141 Connecting Cities 145 Streaming Museum 158 Curating the Ryerson Image Arts Building 165 Connecting Sites and Streams 167 5. When Buildings Become Screens 174 Dancing with Buildings 174 Tactics and Strategies 175 More Massive, More Media 178 About the Author 182 Index 184 Frontmatter -- Table of Contents -- Acknowledgements -- 1. Introducing Massive Media -- 2. Large-scale Projection and the (New) New Monumentality -- 3. Low-Resolution Media Façades in a Data Society -- 4. Curating Massive Media -- 5. When Buildings Become Screens -- About the Author -- List of Exhibitions, Films, Songs, Videos, and Installations -- Index of Names -- Index of Subjects This book describes, historicizes, theorizes, and creatively deploys massive media -- a set of techno-social assemblages and practices -- in order to better understand their critical and creative potential.